Performance Marketing Manager, Consumer Lending

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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NerdWallet

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

💸 Finance

💳 Fintech

💰 Secondary Market on 2021-05

Finance • Fintech

NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. The company prides itself on cultivating an award-winning culture that fosters equity and inclusivity, allowing its employees, known as 'Nerds', to thrive. It invests heavily in its workforce through professional development and community engagement, focusing on helping the underserved and unbanked populations through its Corporate Social Responsibility programs. NerdWallet has been recognized for its positive workplace culture and commitment to making a tangible difference in the lives of consumers.

📋 Description

• Own paid marketing strategy, execution, and performance across multiple financial-services verticals • Build campaign structures across SEM, YouTube, display, OpenAI, and other platforms • Set campaign objectives, bidding strategy, audience approach, budget allocation, and conversion events • Manage campaigns end-to-end, including setup, QA, pacing, troubleshooting, and optimization • Build testing plans for verticals, bidding strategies, conversion events, creative angles, and funnel experiences • Use AI tools to enhance traditional marketing functions and create creative, data insights, and landing pages • Monitor CTR, CVR, revenue, monetization, data/tracking, funnel, and lead-quality performance • Make budget and pacing decisions based on performance trends and business priorities • Track platform, algorithm, privacy, and advertising-product changes • Own recurring performance reporting covering results, trends, learnings, risks, and next steps • Translate platform performance into business impact for vertical leads and leadership • Communicate tracking issues, data discrepancies, and testing results • Partner with data, analytics, and engineering teams to define measurement needs and map conversion events • Troubleshoot discrepancies between platform and backend data, including attribution, event firing, duplicates, and timing • Help build measurement frameworks focused on lead quality and business outcomes • Lead creative strategy across verticals, including messaging angles, hooks, scripts, static/video/UGC concepts • Write creative briefs and review assets for clarity and platform fit • Build creative testing roadmaps and turn results into recommendations • Evaluate landing pages and funnels for message match, conversion flow, and drop-off • Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and pre-qualification flows • Ensure creative, landing pages, and tracking are aligned before launch • Manage platform-representative relationships and evaluate recommendations • Track competitor creative, offers, and funnel approaches • Report to the Managing Director

🎯 Requirements

• 5+ years of paid search experience, ideally in lead generation • Proven use of AI tools such as Claude, ChatGPT, or Gemini to accelerate marketing functions, gain data insights, and optimize creative processes • Forward-thinking vision for marketing in the age of AI and video • Demonstrated video marketing experience, including short-form video, emerging ad formats, and platforms such as YouTube • Bachelor's degree in marketing, business, or a related field, or equivalent practical experience • Proven experience scaling paid search, preferably with 7 figures in monthly spend, while maintaining or improving CPA/CAC and ROAS • Experience managing toward lead generation, revenue, ROAS, CPA/CAC, or funnel-based goals • Ability to build paid media strategy from the ground up, including structure, testing, measurement, creative, and optimization • Strong analytical skills using platform and backend business data • Experience troubleshooting tracking, attribution, or reporting discrepancies • Experience writing creative briefs and providing feedback to creative teams or external partners • Strong project management skills across multiple concurrent verticals and workstreams • Clear, confident communication and ability to translate data into recommendations for non-technical audiences • Experience outside Google or Bing preferred • Financial services experience preferred • Experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models preferred • Experience optimizing toward backend events preferred • Experience with server-side tracking and conversion signal quality preferred • Experience with UGC creative, creator partnerships, or video production workflows preferred • Comfort with legal, compliance, or brand review processes in regulated industries preferred • Must be based in the United States

🏖️ Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents • Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care • Mental health support • Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution • Monthly Wellness Stipend • Cell Phone Stipend • Wifi Stipend for remote Nerds • Work from home equipment stipend for remote Nerds • Co-working space subsidy for remote Nerds • Nerd-led Employee Resource Groups • Hackathons and team events • Company-wide events including NerdLove and annual Charity Auction • 8 hours of volunteer time off per quarter • Company match for charitable donations • 401K with 4% company match • Early access to new financial products and tools • Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar • Disability and Life Insurance with employer-paid premiums

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