Senior Director – Retention Marketing

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Nerdy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

💰 $150M Post-IPO Equity - Nerdy on 2021-09

Education • Artificial Intelligence • SaaS

Nerdy is an education technology company that combines live instruction (through Varsity Tutors) with AI-powered learning tools on a purpose-built platform. It offers live 1-to-1 tutoring, weekly prep classes, workshops, instant session playback, and AI features such as session summaries, adaptive diagnostics, an on-demand AI Tutor, and a Tutor Copilot to surface examples and exercises. The platform covers 3,000+ subjects and uses data-driven expert curation and AI-based matching to connect learners with high-rated tutors and personalize practice and study agents.

📋 Description

• Own retention marketing strategy and execution across onboarding, engagement, retention, renewal, winback, upsell, cross-sell, and referrals • Develop deep understanding of customers and products through customer research, behavioral analysis, and partnership with customer-facing teams • Identify customer friction, missed value, and reasons to take the next step • Build and improve retention marketing programs across email, SMS, push notifications, and web experiences • Determine audiences, timing, and messaging based on customer needs, behavior, and relationship stage • Personally create and launch customer communications, creative, landing pages, and automated journeys using AI-native tools • Run continuous experimentation on messaging, offers, timing, targeting, and conversion experiences • Measure incremental impact on customer behavior and business results using appropriate controls • Define customer data, behavioral signals, and reporting requirements • Direct data-team priorities and requirements, validate data usability, and turn findings into action • Partner with Product to shape features and customer experiences supporting engagement, retention, and reactivation • Align Sales and Customer Service on outreach, offers, handoffs, and operational changes • Communicate clearly and drive consistent implementation across marketing and human interactions • Build and maintain performance reporting and communicate results and priorities to leadership • Continuously adopt and build AI tools and automations to increase retention-marketing speed, quality, and scale

🎯 Requirements

• Proven track record of personally building and scaling retention marketing programs that measurably improve retention, reactivation, and customer lifetime value • Deep understanding of subscription retention mechanics, including activation, product adoption, ongoing engagement, renewal, and winback • Experience translating software capabilities and customer behavior into effective marketing programs; consumer subscription experience is a plus • Exceptional customer judgment and product fluency • Daily, fluent use of generative AI across customer research, audience and insight analysis, copy and creative development, landing page creation, experimentation, and automation • Ability to point to real campaigns, pages, and tools built through AI-assisted workflows • Working proficiency with AI-native builder tools such as Cursor, Claude Code, Codex, Vercel, Netlify, and Supabase • Strong copywriting and conversion rate optimization skills • Strong quantitative fluency and experience defining customer segments, lifecycle metrics, and experiment measurement • Ability to analyze results and translate customer-data gaps into actionable requirements for data and engineering teams • Impeccable written and verbal communication • Highly organized, hands-on operator who thrives with ambiguity and minimal support • Alignment with Nerdy’s apolitical, mission-focused culture

🏖️ Benefits

• Competitive compensation • Clear promotion pathways • Equity (RSUs) • 401(k) plan with company match and immediate vesting • Remote-first culture with flexibility across time zones and working styles • Flexible time off • All-inclusive learning membership for the employee and household, including 1:1 tutoring hours, unlimited on-demand classes, and the full suite of learning products and services • Access to cutting-edge AI tools • Medical, dental, vision, life, short-term disability, and long-term disability plans • Maternity, paternity, and adoption leaves