Senior Lifecycle Marketing Specialist

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Nerdy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

💰 $150M Post-IPO Equity - Nerdy on 2021-09

Education • Artificial Intelligence • SaaS

Nerdy is an education technology company that combines live instruction (through Varsity Tutors) with AI-powered learning tools on a purpose-built platform. It offers live 1-to-1 tutoring, weekly prep classes, workshops, instant session playback, and AI features such as session summaries, adaptive diagnostics, an on-demand AI Tutor, and a Tutor Copilot to surface examples and exercises. The platform covers 3,000+ subjects and uses data-driven expert curation and AI-based matching to connect learners with high-rated tutors and personalize practice and study agents.

📋 Description

• Build and iterate multi-channel lifecycle programs (welcome, onboarding, activation, cross-sell, win-back, churn prevention) using dynamic segmentation and triggers. • Plan and launch campaigns end-to-end: audience definition, content briefs, QA/deliverability checks, deployment, and post-mortem analysis. • Drive learning velocity via structured experimentation (A/B, multivariate, holdout tests); document hypotheses, results, and next actions. • Partner with Product/Engineering/BI to instrument events, define data requirements, and integrate third-party APIs for personalization and automation. • Develop creative testing frameworks (subject lines, templates, offers, send-time) and improve onsite/in-app personalization in coordination with web/product teams. • Own channel health: list growth, consent and preference management, deliverability, and compliance (CAN-SPAM, TCPA, GDPR/CCPA) with accurate suppression logic. • Build dashboards and recurring reports; track KPIs (open/click, conversion, revenue per send, retention, LTV, churn, unsubscribe/spam rate) and recommend actions. • Scale proven flows by templatizing assets, modularizing content, and codifying playbooks; partner with Engineering to automate and harden workflows. • Collaborate cross-functionally to support launches and promotions; ensure messaging alignment across paid, onsite, and product surfaces. • Leverage AI to accelerate ideation, content variants, audience discovery, and optimization—keeping privacy, safety, and bias guardrails in place.

🎯 Requirements

• Bachelor’s degree preferred. • 5+ years experience with proven success operating at both strategic and tactical levels across retention/lifecycle CRM (email/SMS/in-app), including segmented/personalized campaigns. • Solid understanding of CRM strategy and lifecycle best practices; experience building automation in a modern CRM/MAP (e.g., Braze, Iterable, HubSpot, SFMC). • Braze, Resend, and SendGrid experience are a requirement for this role. • Strong analytical skills; comfortable pulling and analyzing data (Advanced Excel; basic SQL preferred) and translating insights into experiments and roadmap. • Experience collaborating with Product, Engineering, and Data teams on requirements, tracking, and integrations (events, APIs, ETL). • Hands-on experience creating/overseeing creative/content assets for email, SMS, and website personalization; meticulous QA and deliverability standards. • Highly organized, detail-oriented, and effective at juggling multiple initiatives in a fast-paced environment. • Experienced with AI-native tools that enhance productivity and speed (e.g., Cursor, Make, Supabase, Netlify, Claude Code, n8n, Firecrawl, ChatGPT, Grok, Bolt, Vercel, etc). • Bonus: exposure to demand gen/lead management, channel development, or broader segmentation strategy. • Alignment with Nerdy’s apolitical, mission-focused culture.

🏖️ Benefits

• Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success. • Retirement Made Simple: 401(k) plan with company match and immediate vesting. • A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are. • Flexible Time Off: Recharge on your terms, ensuring maximum productivity. • Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services. • Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow. • You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.