Marketing Campaign – IP, Branding

🕒 October 2, 2025

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 41%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

NetEase Games

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🎮 Gaming

Gaming

NetEase Games is the online games division of NetEase, Inc. , a leading global developer and publisher of video game IP across various genres and platforms. It develops and publishes popular games like Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games collaborates with major entertainment companies like Warner Bros and Mojang AB. The company supports multiple innovative global studios located in Canada, Europe, Japan, and the United States, focusing on creating engaging gaming experiences for players worldwide.

📋 Description

• Develop and implement IP collaboration strategies and plans according to product milestones and needs. • Manage cross-industry brand partnerships and drive brand integrations inside and outside the game. • Conduct market research for project expansion and identify suitable partners for online and offline promotions. • Plan communication strategies for brand and IP collaborations and take accountability for partnership campaign effectiveness.

🎯 Requirements

• Bachelor’s degree or above, with a strong passion for games. • Familiarity with the content and viral mechanisms of major overseas social media platforms. • Keen sense of popular trends and trending memes in international markets, with ability to transform trends into creative ideas. • Certain brand and media resources. • Ability to review campaign performance using marketing activity, product conversion, and user research data, and optimize future promotions. • Strong learning and execution skills. • Open-minded and inclusive cross-cultural communication. • Excellent teamwork spirit and resilience under pressure. • Fluent in English and able to use it as a working language. • Proficiency in Chinese is required for daily communication and collaboration with the game development team based in China.

🏖️ Benefits

• Visa sponsorship eligibility for all UK-based positions