Channel Marketing Manager

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Netrio

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🤝 B2B

🔒 Cybersecurity

📡 Telecommunications

B2B • Cybersecurity • Telecommunications

Netrio is a full-service managed IT and cybersecurity provider focused on mid-market to enterprise customers. The company delivers managed IT services (endpoint, server, network, and end-user management), comprehensive cybersecurity (MDR, EDR, XDR, 24/7 SOC, incident response), connectivity and voice solutions (network aggregation, SIP, UCaaS/CCaaS, Teams routing), cloud services (public/private cloud management and backups), and custom application development and professional services. Netrio emphasizes outcome-driven, scalable IT operations, AI-driven threat detection, and rapid incident response for business-critical environments.

📋 Description

• Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures • Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events • Manage the allocated channel marketing budget and related MDF process end-to-end — planning, execution, tracking, and ROI reporting • Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity • Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences • Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue • Manage relationships with external vendors, agencies, and event partners • Support the onboarding and activation of net-new partners • Serve as the marketing point of contact and planning partner for Netrio’s most strategic partners

🎯 Requirements

• 5–8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector • Proven experience working within an MSP, VAR, or technology vendor environment • Hands-on expertise with MDF programs, co-op funds, and partner portal platforms • Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent) • Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline • Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment • Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences • Willingness and ability to travel approximately 30% of the time • Bachelor’s degree in marketing, business, communications, or related field; MBA a plus

🏖️ Benefits

• 30% travel required for events • Opportunity to work with key channel partners • Planning and executing events and campaigns • Exposure to executive stakeholders