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Planning & Enablement Specialist

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Logo of New Engen

New Engen

201 - 500 employees

Founded 2016

πŸ“£ Marketing

πŸ“± Media

🀝 B2B

πŸ’° Private Equity Round - New Engen on 2021-12

Marketing β€’ Media β€’ B2B

New Engen is a creative-led digital marketing agency that helps brands create, activate, measure, and scale high-performing media, creator, commerce, and content strategies. The agency combines creative services, media buying, influencer & creator programs, affiliate marketing, measurement, and data-driven insights and technology to drive marketing impact across the customer journey. New Engen serves clients across many verticals (examples: Altra, arrae, OREO, Coca-Cola) and highlights measurable outcomes such as reduced customer acquisition costs, higher CTRs, cart value generated, and large engagement volumes. The firm operates multiple U. S. offices (Seattle HQ, Northwest Arkansas, Manhattan Beach, NYC) and positions itself around integrating content and media with an insights-driven engine to maximize and measure performance.

πŸ“‹ Description

β€’ We're looking for a Planning & Enablement Specialist to help turn ambitious ideas into executable, high-performing programs. β€’ Partner with Engagement and Sales teams to translate client briefs into actionable, performance-focused plans that align with business objectives, campaign goals, and operational realities. β€’ Evaluate campaign recommendations to ensure proposed strategies, creator mixes, media approaches, timelines, vendors, and deliverables can be successfully executed. β€’ Leverage data, research, and market insights to inform strategic recommendations, identify new opportunities, and continuously improve campaign planning. β€’ Collaborate closely with Sales, Media, Creative, and Execution teams to align on strategy, solve challenges, and ensure programs launch successfully and deliver against expectations. β€’ Contribute to new business efforts by providing research, strategic recommendations, competitive insights, and opportunity identification that strengthen client proposals and pitches. β€’ Monitor platform updates, digital media trends, creator marketing innovations, and evolving consumer behavior to keep strategies relevant and forward-thinking. β€’ Review campaign performance, identify key learnings, develop testing frameworks, and provide recommendations that improve future programs and long-term client success.

🎯 Requirements

β€’ 2-5 years of experience in media planning, digital marketing, paid social, influencer marketing, or a related strategic marketing role. β€’ Strong strategic thinking skills with the ability to translate client objectives into practical, executable plans. β€’ Excellent written, verbal, and presentation skills with the ability to communicate recommendations clearly across internal teams and clients. β€’ Strong analytical skills with experience using data and research to support decision-making. β€’ Highly organized with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment. β€’ A proactive, solutions-oriented mindset with the confidence to identify challenges and recommend thoughtful solutions. β€’ Strong collaboration skills with experience partnering across cross-functional teams. β€’ Curiosity, adaptability, and a continuous learning mindset.

πŸ–οΈ Benefits

β€’ Hybrid work environment with flexible hours β€’ Unlimited PTO + company holidays β€’ Comprehensive medical, dental, vision, and disability coverage β€’ Life & AD&D insurance β€’ 401(k) with company match β€’ Paid parental leave & family support β€’ Pet care perks & insurance β€’ Commuter & transit benefits β€’ Exclusive employee discounts

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