Brand & Communications Specialist

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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New Era Technology

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

📡 Telecommunications

🏢 Enterprise

Cybersecurity • Telecommunications • Enterprise

New Era Technology is a global technology solutions provider offering a wide range of services and solutions, including cloud services, professional and managed services, cybersecurity, collaboration and unified communications, data networking, digital transformation, and physical security. With a team of engineers, designers, installers, and technicians, New Era Technology collaborates with over 20,000 customers and operates through 80+ offices worldwide. They are recognized as a top integrator for AV and video collaboration and offer industry-specific solutions for sectors such as healthcare, education, government, banking, finance, and retail. New Era Technology aims to help businesses adapt to the rapidly changing digital landscape through innovative technology solutions and customized services.

📋 Description

• Support the execution of internal communication initiatives across channels such as newsletters, SharePoint updates, and town hall materials. • Partner with leadership to support the development and delivery of key messages aligned to business priorities and initiatives. • Ensure messaging is clearly cascaded across teams and functions to drive alignment and understanding. • Develop high-impact external content, including executive thought leadership pieces, SEO/AEO-driven blogs, social media campaigns, compelling case studies, email communications, and demand-generating web content. • Collaborate with marketing, subject matter experts, and sales teams to fuel multi-channel brand campaigns with high-performing creative assets. • Own the organic social media strategy, building an authentic, highly engaged community across key professional networks (e.g., LinkedIn) and translating technical concepts into human, shareable stories. • Drive external media strategy, coordinating proactive PR initiatives, drafting compelling press releases, and managing ongoing media and journalist relationships. • Assist in managing timelines, reviews, and approvals for external communication deliverables. • Maintain and manage a centralized communication calendar to ensure visibility and alignment across internal and external initiatives. • Coordinate with cross-functional subject matter experts (SMEs) to gather inputs, interview clients, and seamlessly execute brand-building projects on time. • Track, analyze, and report on brand performance metrics, focusing heavily on leading indicators such as Share of Search (SoS), organic impressions, website traffic trends, and social audience growth. • Gather feedback from stakeholders and identify opportunities to improve communication approaches, formats, and channels. • Support ongoing optimization of communication processes and execution.

🎯 Requirements

• Bachelor’s degree in Communications, Marketing, English, or a related field, or equivalent experience. • 3–5 years of experience in B2B marketing, growth marketing, public relations, or external brand communications. • Proven experience writing and editing content across multiple platforms, including email, web, internal communications, and presentations. • Preferred experience with SharePoint, HubSpot, or similar content management and marketing automation platforms.

🏖️ Benefits

• Full Benefits • Medical • Dental • Vision • 401K match • 7 company holidays + generous PTO