Senior Product Marketing Manager, Advanced Hosting

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🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Newfold Digital

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2021-01

Consulting • Marketing • Logistics

Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.

📋 Description

• Define and evolve positioning for advanced hosting products (VPS, Dedicated, Cloud) • Translate technical features (performance, scalability, security) into clear customer value • Develop differentiated messaging against key competitors • Lead end-to-end GTM for new product launches, enhancements, and pricing/packaging changes • Define target segments (developers, agencies, SMBs scaling online) and use cases • Partner with Growth and Demand Gen teams to bring campaigns to life • Drive upgrade and expansion strategy from shared hosting to advanced solutions • Optimize conversion across the funnel (site, landing pages, in-product upsell) • Partner with Sales to support high-value deals and improve win rates • Develop high-impact content (landing pages, product pages, comparison pages, sales decks) • Equip Sales and Support teams with clear messaging and objection handling • Create competitive battlecards and product narratives • Conduct market, customer, and competitive research to inform strategy • Gather insights from usage data, customer feedback, and win/loss analysis • Influence product roadmap based on market needs • Partner closely with Product, Engineering, Sales, and Customer Success • Align pricing, packaging, and promotional strategy across teams • Act as the voice of the customer within the organization

🎯 Requirements

• 6–10+ years in product marketing, growth marketing, or related roles • Experience with SaaS, hosting, cloud, or technical products • Strong ability to translate technical concepts into customer-friendly messaging • Experience driving product adoption, upgrades, or revenue growth • Analytical mindset with experience using data to inform decisions • Strong cross-functional collaboration and stakeholder management skills • Preferred Qualifications: Experience marketing VPS, cloud infrastructure, or developer-focused products • Familiarity with hosting competitors and ecosystem (e.g., cloud providers, CMS platforms) • Exposure to pricing and packaging strategy

🏖️ Benefits

• Health Insurance options to fit you • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy • Work-life balance • Diversity and inclusion programs • Learning and development opportunities • Affinity groups for networking