Principal GTM Strategist

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🌵 Arizona, Colorado, +26 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🦞 Maine – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote ⛰️ West Virginia – Remote

💵 $130k - $162k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Niche

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

📚 Education

🏪 Marketplace

🤝 Non-profit

Education • Marketplace • Non-profit

Niche is a platform that simplifies the search for educational institutions, ranging from K-12 schools to colleges and graduate schools. It provides users with data, reviews, and insights to help them find schools that fit their individual needs. Niche offers tools for comparing schools, tracking the application process, and accessing scholarships and financial aid information, making it easier for students and families to navigate the education landscape.

📋 Description

• Serve as the primary strategic thought partner to the Revenue Leadership Team — and engage with CRO on initiatives with cross-functional or company-wide implications • Own the GTM strategic agenda: identify the highest-leverage problems facing the revenue organization, develop clear points of view, and drive cross-functional execution through to resolution • Build and deploy AI-enabled analytical workflows — including rapid dashboard prototyping and semantic layer design — that give revenue leadership faster, higher-quality decision inputs without engineering bottlenecks • Lead proactive pipeline and funnel strategy — not just identifying risks, but owning the response, aligning stakeholders, and driving corrective action • Own quarterly and annual planning frameworks: territory design, quota philosophy, headcount modeling, and revenue targeting — delivering recommendations that leadership adopts and acts on • Partner with RevOps and Finance on compensation plan design and strategy, ensuring incentive structures align with GTM goals. Comp execution sits elsewhere; your accountability is the strategic integrity of the plan • Drive adoption of strategic initiatives across Revenue teams — including communicating the why, managing stakeholder alignment, and holding teams accountable to agreed-upon changes • Own the narrative for weekly, monthly, and quarterly business reviews — not as a reporter of results, but as a strategic interpreter who drives decisions from the room • Partner with the GTM Engineering team to define what data and automation infrastructure the business needs to operate at the speed and quality leadership expects. • Anticipate organizational inflection points — changes in market conditions, performance trends, or team structure — and proactively develop strategic responses before leadership has to ask.

🎯 Requirements

• 7+ years in GTM strategy, Revenue Operations, Sales Strategy, or related fields in a B2B SaaS or high-growth tech environment • Proven track record of not just recommending strategic change but owning its implementation across a revenue organization • Exceptional executive communication — you can distill complex analysis into a crisp point of view and defend it in the room • Deep fluency in forecasting, pipeline management, territory and quota design, headcount modeling, and compensation strategy • Strong analytical foundation (SQL, Excel/Sheets, BI tools) — you use data to build arguments, not just reports • High organizational credibility — you influence without authority and drive alignment across teams that don't report to you • Bias toward action and accountability; you are uncomfortable leaving a strategic problem identified but unresolved.

🏖️ Benefits

• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage • Flexible Paid Time Off Policy • Stipend that allows you to build your work from home office in a style and function that suits your personal preferences • Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents • Meaningful 401(k) with employer match • Your ideas and work will make an immediate impact on our company and millions of users • You will join a team that cares about you, our mission, our work - and celebrates our wins together!