
10,000+ employees
Founded 1923
📱 Media
💰 Post-IPO Debt on 2023-02
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
🔥 0 minutes ago
🇺🇸 United States – Remote
💵 $78.2k - $130.4k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
✍️ Content Marketing Manager
🦅 H1B Visa Sponsor
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10,000+ employees
Founded 1923
📱 Media
💰 Post-IPO Debt on 2023-02
Media • Data Analytics • Marketing
Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.
• drive the strategic vision and creative direction for B2B and B2C content ecosystems • partner with external agencies and internal stakeholders to guide, review, and deliver high-converting content • architect and scale a comprehensive, persona-driven B2B content strategy • map out complex, multi-touch content lifecycles • partner with internal B2B product, sales, and marketing stakeholders • conduct testing agendas and performance analyze content metrics
• 6–9 years of experience in content strategy, lifecycle marketing, or brand strategy • Strong ability to concept, art direct, and guide copy strategy through external partners • Proven track record of managing external agency relationships • Deep understanding of how content needs to be adapted for different channels • Expert-level proficiency in Google Workspace • Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Midjourney)
• comprehensive health and wellness plans • 401(k) with a Nielsen company match • generous paid time off • company-provided vehicle and/or discretionary incentive/bonus eligibility
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