Senior Marketing Manager

Job not on LinkedIn

🕒 October 12

🇨🇦 Canada – Remote

💵 $110k - $135k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 1%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Niricson

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

🤖 Artificial Intelligence

Consulting • Logistics • Artificial Intelligence

Niricson is a company specializing in the digital revolution of infrastructure condition assessment and risk management. Their innovative platform, AUTOSPEX™, utilizes AI-backed technology for defect detection, quantification, and tracking across infrastructure like dams, bridges, and airfields. The platform works in combination with DRONIC™, a multi-layered data collection system that includes drone-equipped tools for detailed assessments. Niricson's solutions empower asset owners by providing advanced insights into structural conditions and safety, therefore helping to make infrastructure safer and more resilient. The company's technology facilitates easier and safer inspections that were traditionally labor-intensive and risky.

📋 Description

• Develop and execute Niricson's global marketing strategy • Strengthen company positioning and maintain brand and messaging standards • Translate sophisticated technology into clear customer value • Own product positioning, launch messaging, solution briefs, demonstrations, and competitive positioning • Lead communication of new AUTOSPEX capabilities • Create sales enablement materials including presentations, pitch decks, brochures, one-pagers, videos, vertical-specific collateral, and strategic account materials • Lead the customer storytelling program and produce case studies, endorsements, videos, interviews, and technical articles • Build a content engine around infrastructure, AI, robotics, condition assessment, and asset management • Identify opportunities for press coverage, contributed articles, executive interviews, awards, partnerships, and industry exposure • Build conference strategy with Sales and support event decisions • Own Niricson.com, LinkedIn, newsletters, SEO, video, and other digital channels • Plan and capture marketing assets from flagship deployments and customer successes • Support customer expansion through product updates, customer communications, executive roundtables, joint case studies, and user events • Build marketing processes, calendars, metrics, templates, and standards • Manage external designers, videographers, agencies, PR resources, and specialists • Lead and develop the Event & Content Manager • Identify capability gaps, recommend future hires or contractors, and build the marketing team • Set marketing priorities, calendars, brand standards, and messaging standards • Approve external-facing marketing materials and manage external partners within budget • Partner with Sales, Product, Delivery, Customer Success, the CEO, and leadership

🎯 Requirements

• 7+ years of B2B marketing experience • Experience in a complex technical market such as industrial technology, infrastructure technology, engineering software, construction technology, robotics, geospatial technology, enterprise SaaS, utilities, or asset management • Built or significantly scaled a B2B marketing function • Experience with complex enterprise sales cycles • Strong product-marketing instincts and customer-facing storytelling • Ability to work with technical teams, executives, customers, and external agencies • Experience producing high-quality sales collateral, digital content, and thought leadership • Experience leading and developing marketers • Comfort working as a hands-on player-coach while the team grows • Ability to develop strategy and execute it • Exceptional storytelling and communication skills • High quality bar for presentations, websites, video, writing, and brand • Comfort with ambiguity and a fast-moving growth environment • Ownership mindset and focus on business impact

🏖️ Benefits

• Equity option allocation after probation • Extended health benefits, including dental and vision coverage • 3 weeks paid time off • 5 paid sick days plus all other statutory leaves in accordance with applicable employment standards legislation • Flexible remote-first work environment • Access to the Engineering Lab in Victoria for employees based in Victoria or the Greater Vancouver area • Company-wide in-person gatherings twice a year in Vancouver • Employee referral bonus program • High degree of ownership and autonomy • Opportunity to work with drones, robotics, AI, and proprietary sensing technology • Diversity and inclusive workplace

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