Director, Marketing – Recruitment Strategy

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $95k - $105k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Noodle

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

📚 Education

💰 $50M Series C on 2021-10

Consulting • Marketing • Education

Noodle is a company that partners with universities to enhance their educational offerings through technology and strategic services. It offers solutions such as strategic consulting, brand communication, enrollment enhancement, learning design, marketing, placement, and student support to address higher education challenges. With a focus on tech-enhanced strategies, Noodle aims to empower universities by providing tools and services that boost internal capacities, engage learners, and improve student success. The company also helps institutions attract top students and connect them with world-class educational opportunities. Noodle serves as a collaborative partner in innovating higher education and improving learning outcomes.

📋 Description

• Lead all creative functions for higher education clients • Define and elevate creative vision while building a modern, high-performing creative function • Deliver compelling brand storytelling and scalable, performance-oriented marketing creative • Sell bold, differentiated creative concepts to university partners • Optimize creative output for performance, scale, speed, iteration, and measurable outcomes • Oversee design, art direction, video, creative strategy, and content production • Establish systems, standards, and workflows for brand work and high-throughput execution • Execute integrated campaigns across advertising, websites, email, social, video, TV/CTV, audio, print, and out-of-home channels • Serve as a consultative partner, diagnosing marketing and enrollment challenges • Lead workshops and discovery engagements with university stakeholders • Prepare and deliver presentations to secure stakeholder buy-in • Scope engagements with account and business development teams • Develop sequenced action plans with owners, timelines, and success measures • Apply market and user research, competitive analysis, and AI tools • Translate research into strategic recommendations across the marketing funnel • Collaborate with internal teams and brief copywriters, designers, and implementation teams • Analyze performance data and recommend strategic direction • Map the student journey and recruitment-funnel touchpoints

🎯 Requirements

• 7+ years of experience in digital marketing; agency experience preferred • Experience across a range of institution types and program types • Direct experience in higher education or with higher education clients • Experience leading workshops and presenting to senior stakeholders • Strong background in market research, competitive analysis, and strategy development • Deep understanding of the enrollment funnel from demand generation through matriculation in online higher education programs • Experience scoping and structuring consulting engagements, including estimating effort and setting client expectations • Track record of producing recommendations that clients implement • Ability to build strong relationships and collaborate across departments • Must reside in the continental United States, close to a major airport • Must be available during core business hours, 9 a.m.–5 p.m., with slight time-zone flexibility • Reliable high-speed internet connection and quiet, organized workspace for camera-on partner-facing meetings • Travel availability up to 20% of the time • Familiarity with marketing automation tools and CRM platforms is optional but valuable • Experience with SEO, paid media, and content marketing strategies is optional but valuable

🏖️ Benefits

• Work from our beautiful NYC office OR the comfort of your home office! • Computer and charger on us! • 401(k) with company match, plus equity opportunities • Medical, dental, and vision insurance for you and your family, including mental health benefits like Headspace and Talkspace • Employer-paid life and disability insurance • Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance • Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits • Pre-tax benefit options for eligible healthcare, dependent care, and commuting expenses • Employee Assistance Program (EAP) • Paid parental leave • Wellness initiatives and resources • Free subscription to the Calm app • Employee discount program • 4 weeks of paid vacation, 10 paid holidays, and paid sick leave • Monthly mobile connectivity stipend • Annual education stipend for lifelong learning • Growth opportunities