Lifecycle Marketing Specialist

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $61k - $82.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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North

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

North is a comprehensive payment solutions provider. Specializing in point of sale systems, payment processing, and merchant services, North offers a wide array of products to streamline business operations both online and offline. Their services include secure mobile payments, ecommerce gateways, POS solutions, and back-office tools such as invoicing, reporting, inventory management, and customer loyalty programs. North supports diverse industries, including retail, restaurants, healthcare, gaming, and more, with robust solutions tailored to specific business needs. They offer scalable options for enterprises and franchises and provide APIs for developers to create integrated payment solutions. Committed to security, North ensures all transactions are PCI DSS-validated with advanced encryption and tokenization.

📋 Description

• Design, build, and optimize multi-channel lifecycle campaigns across email, in-app, and SMS. • Manage campaigns across onboarding, activation, engagement, retention, win-back, and expansion stages. • Own segmentation and lifecycle stage definitions in HubSpot. • Ensure clean handoffs between marketing, sales, and customer success. • Build and maintain nurture tracks for MQLs, trials, and post-sale customers. • Partner with Analytics/Ops to define, track, and report on lifecycle metrics and campaign performance. • Identify and troubleshoot data integrity issues across the lifecycle funnel. • Run A/B tests on messaging, timing, and channel. • Collaborate with Content and Design teams to produce lifecycle-specific creative assets.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience. • 3+ years of experience in lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech. • Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management. • Track record of building nurture programs that measurably drive key business metrics (pipeline, activation, retention, NRR). • Experience in payments, fintech, or other regulated B2B industries is a plus. • Strong analytical skills with the ability to independently pull and interpret data to drive campaign decisions. • Proven ability to partner cross-functionally with Sales and Customer Success teams on lifecycle and handoff processes. • Excellent written communication skills, with a capability to write compelling lifecycle copy or brief creators effectively. • High comfort with ambiguity and a builder’s mindset focused on creating infrastructure rather than just executing existing campaigns. • Familiarity with SQL, BI tools (Looker, Tableau), product-led growth motions, and in-app messaging tools is nice to have. • Must be authorized to work in the United States; no sponsorship is available.

🏖️ Benefits

• Medical, Dental, & Vision Coverage • Flexible Paid Time Off • 401(k) + Match • Mental Health Support & Well-Being Program • Paid Maternity & Paternity Leave • Education Assistance • Company-funded Lifestyle Spending Account