Product Development & Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $35M Series B on 2019-04

Healthcare • Food & Beverage • Consulting

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Own the competitive landscape across supplement and topical hair care, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging • Build and maintain a centralized competitive intelligence hub with product benchmarks, claims and ingredient matrices, and pricing architecture • Combine consumer research with competitive and product intelligence into opportunity assessments and product recommendations • Deliver competitive readouts identifying threats and whitespace to inform the innovation pipeline and roadmap • Build business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts and margin targets • Execute the stage-gate process for assigned supplement and topical projects from ideation through development, commercialization and launch • Write product, creative and copy briefs defining target consumer, benefits, claims ambition, format and cost targets • Develop and manage product claims through Formulation, Clinical & Medical Affairs, Regulatory and Legal review • Drive feasibility reviews with Packaging, Operations and Supply Chain, confirming manufacturability, scalability, COGS and margin targets • Develop product positioning, value propositions, naming direction and core messaging • Shape compliant claims strategies under FDA, FTC and NAD guidelines • Build integrated go-to-market plans by channel and audience • Brief Creative, Copy and Packaging teams on launch assets • Create sell-in materials, product training and FAQs with Education • Track post-launch KPIs and competitive response, recommending lifecycle adjustments • Identify reformulation, line extension, new format and updated-claims opportunities • Partner with Regulatory Affairs and Quality Assurance on compliance and certifications • Proof packaging artwork and copy for accuracy, compliance and brand alignment

🎯 Requirements

• 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred • Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses • Demonstrated experience conducting competitive analysis and product benchmarking, with the ability to organize complex market and consumer information into clear, actionable recommendations • Strong business acumen, including building business cases, forecasts and pricing recommendations • Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD), including taking claims through Regulatory and Legal review • Experience writing product, creative and copy briefs that drive clear, on-strategy work • Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language • Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment • Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus • Excellent written and verbal communication and cross-functional collaboration skills

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA/HSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free monthly Nutrafol subscription • Pet insurance discounts and benefits