Senior Lifecycle Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Nymbus

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏦 Banking

💳 Fintech

☁️ SaaS

Banking • Fintech • SaaS

Nymbus is a technology company that provides modern banking solutions tailored for banks and credit unions. It offers a robust core banking platform that facilitates the launch of digital banking services and retail strategies, enabling institutions to innovate rapidly while ensuring compliance and operational efficiency. Through its suite of services, including onboarding, digital banking tools, and managed services, Nymbus empowers financial institutions to enhance customer experience and drive growth in a competitive landscape.

📋 Description

• Own the overall strategy to increase the lifetime value of account holders • Simplify and translate complex technical/banking product capabilities into high-impact marketing stories that accelerate the sales cycle • Increase funding rates for new account holders • Increase deposit and loan volumes of account holders • Increase product utilization of account holders • Nurture, engage, and educate account holders to increase retention rates • Own the post-acquisition member lifecycle strategy across onboarding, activation, engagement, cross-sell, and retention—designing the journey framework, trigger logic, and success metrics for each stage • Design and manage 30/60/90-day onboarding programs that drive account funding, first-product activation, and early engagement habits for new members • Build and optimize cross-sell and upsell programs that progress members up the product ladder—from core account to deposits, loans, and ancillary products • Develop retention and win-back programs using behavioral signals and churn risk indicators to intervene before member attrition occurs • Own the member segmentation framework—behavioral, product-usage, and lifecycle-stage-based—that underpins all downstream programs and personalization strategies • Own the strategy and hands-on execution of email, push, and SMS marketing programs across multiple client brands, including ad-hoc communications, advanced marketing automation, and nurture campaigns • Build, test, and optimize automated lifecycle journeys directly within marketing automation platforms • Set quality standards and ensure consistency across all client programs; document SOPs and playbooks that scale best practices across the portfolio • Partner with marketing leadership to design and own client reporting frameworks that deliver actionable insights and clearly communicate performance against strategic objectives • Synthesize cross-channel performance data, surfacing trends, diagnosing root causes, and driving data-informed optimization decisions with urgency and precision • Define measurement frameworks and govern campaign tracking infrastructure—including UTM standards, website tagging strategies, and analytics configuration—to ensure governance and data integrity across all client programs • Proactively scout and champion new lifecycle marketing opportunities across the client portfolio, leading cross-functional collaboration to develop, prioritize, and activate initiatives that deliver measurable business impact • Champion AI-driven marketing innovation, integrating predictive analytics and machine learning into lifecycle strategy and campaign execution

🎯 Requirements

• Deep command of martech/CRM data models (e.g., Salesforce, Adobe, etc.) • Proven background in driving outcomes for complex, multi-client or multi-brand environments. • Proven track record designing and executing post-acquisition lifecycle programs that measurably improved activation, engagement, cross-sell, and retention rates • Proven ability to operate in a fast-paced environment, with experience managing cross-functional workflows and competing client priorities simultaneously • Experience operating as a player-coach—capable of owning strategy while personally building and executing programs, particularly in lean or fast-scaling environments • Strong command of member segmentation, behavioral targeting, and lifecycle-stage-based personalization across digital channels • Operational mindset with experience scaling teams via SOPs, documentation, and Agile/Jira governance. • Passionate about the financial industry, marketing, innovation, and technology • Minimum of 7 years of progressive experience in digital marketing, with demonstrated expertise in finance and e-commerce; prior experience leading or mentoring a team preferred • Exceptional communication, organizational, and program management skills, with experience managing competing priorities across multiple clients and stakeholders simultaneously • Highly autonomous operator who leads with initiative, sets direction without waiting for instruction, and instills that same drive in the people around them.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options