Senior Performance Marketing Manager
Job not on LinkedIn
🕒 June 11
🗣️🇩🇪 German Required
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📋 Description
• Independent planning, setup, monitoring, and optimization of advertising campaigns on Meta • Funnel analyses across the entire customer journey: identify conversion barriers and eliminate them strategically • Establish and manage a structured creative-testing process: launch new variants weekly, analyze results, and provide briefs • Data-driven collaboration with the creative, content, and e-commerce teams to develop high-performing ad creatives • Monitor central KPIs (ROAS, NC-CAC, Hook Rate) and independently derive optimization measures
🎯 Requirements
• 4–5 years of hands-on in-house experience in performance marketing with a focus on Meta Ads in e-commerce or D2C environments • Proven track record of scaling budgets from €100,000 monthly while maintaining or improving profitability • Deep understanding of modern tracking: server-side tracking, Conversions API, and post-iOS attribution • Experience optimizing customer funnels (guiding users from ad to purchase)
🏖️ Benefits
• 30 days of vacation + 2 charity days on top • Corporate benefits, fitness subsidy, mental health platform (Nilo Health) • Mobility subsidy, animal sponsorship, team events, product packages
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