Creative Strategist, Full Funnel

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $210k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎨 Creative Strategist

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ONE

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

Fintech

ONE is a financial technology company that focuses on providing innovative banking services through a mobile application. Although not a traditional bank, ONE offers various banking services in partnership with Coastal Community Bank. The company's offerings include cash back rewards, credit building tools, early direct deposit options, and high-yield savings accounts. ONE also features a digital wallet for shopping benefits, especially at Walmart. With an emphasis on user-friendly online banking, ONE aims to help customers take control of their credit, manage their finances, and earn rewards without the typical fees associated with traditional banks.

📋 Description

• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding • Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda • Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations • Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement • Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding • Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on • Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision • Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output.

🎯 Requirements

• 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app • Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention • Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority • Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next • Strong analytical mindset paired with genuine creative instincts • Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction • Practical experience with AI tools in creative workflows — and genuine curiosity to push that further • Drive and proactivity - everyone here is a builder and executor

🏖️ Benefits

• Competitive base salary, stock options, and health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US), flexible time off (FTO), and opportunities for growth • A high-growth, mission-driven, inclusive culture where your work has real impact