Creative Strategist, Full Funnel

Job not on LinkedIn

🕒 June 26

🇺🇸 United States – Remote

💵 $170k - $210k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎨 Creative Strategist

🦅 H1B Visa Sponsor

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OnePay

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💳 Fintech

🏦 Banking

₿ Crypto

💰 $300M Series unknown on 2025-01

Fintech • Banking • Crypto

OnePay is a U. S. -based financial technology company that provides consumer-facing banking and payment products through partner banks. The app offers checking/savings with early pay and high-yield savings, a credit-builder program and secured Builder Mastercard, a CashRewards card with Walmart-focused cashback, investing and cryptocurrency trading, a digital wallet, pay-later options, and free tax filing for customers. OnePay partners with Coastal Community Bank, Lead Bank, Synchrony, and other providers for banking, card issuance, lending, and custody services; it is not itself a bank.

📋 Description

• Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding • Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda • Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations • Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement • Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding • Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on • Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision • Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output.

🎯 Requirements

• 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app • Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention • Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority • Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next • Strong analytical mindset paired with genuine creative instincts • Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction • Practical experience with AI tools in creative workflows — and genuine curiosity to push that further • Drive and proactivity - everyone here is a builder and executor

🏖️ Benefits

• Competitive base salary, stock options, and health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US), flexible time off (FTO), and opportunities for growth • A high-growth, mission-driven, inclusive culture where your work has real impact