Marketing Analytics Lead

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $230k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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OnePay

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💳 Fintech

🏦 Banking

₿ Crypto

💰 $300M Series unknown on 2025-01

Fintech • Banking • Crypto

OnePay is a U. S. -based financial technology company that provides consumer-facing banking and payment products through partner banks. The app offers checking/savings with early pay and high-yield savings, a credit-builder program and secured Builder Mastercard, a CashRewards card with Walmart-focused cashback, investing and cryptocurrency trading, a digital wallet, pay-later options, and free tax filing for customers. OnePay partners with Coastal Community Bank, Lead Bank, Synchrony, and other providers for banking, card issuance, lending, and custody services; it is not itself a bank.

📋 Description

• Own full-funnel marketing analytics from paid media through lifecycle journeys partnering directly with Analytics/ML, Growth and Product Marketing leadership. • Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work. • Run our marketing test-and-learn agenda translating results into clear insights and recommendations to grow the business. • Partner with the Machine Learning (ML) team to evolve our MTA, MMM and incrementality frameworks to measure performance and brand impact. • Manage data/martech vendor relationships and evaluate new tools and data sources to continue to level up our product

🎯 Requirements

• 10+ years in marketing analytics, growth analytics, or performance marketing. • 4+ years of people leadership experience • Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution). • Strong SQL; experience with large datasets and modern data warehouses. • Track record improving CAC, LTV, and channel efficiency. • Paid media analytics across multiple channels (SEM, Paid Social, Affiliates, App). • Experiment design and interpretation (A/B testing). • Cross-functional collaboration in a matrixed environment.

🏖️ Benefits

• Competitive cash • Benefits effective on day one • Early access to a high potential, high growth fintech • Generous stock option packages in an early-stage startup • Remote friendly (anywhere in the US) and office friendly - you pick the schedule • Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave • 401(k) plan with match