Retention & Lifecycle Marketing Manager

🔥 7 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $110k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Onnit

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

Onnit is a health and wellness company that specializes in providing supplements designed to enhance physical and mental performance. Their product range includes nootropics for cognitive function, nutritional supplements for gut health, and performance enhancers for fitness, all aimed at supporting an optimized human experience. Onnit believes in empowering individuals with the knowledge and tools necessary to achieve their full potential.

📋 Description

• Own the email and SMS calendar, balancing promotional campaigns with education, replenishment, subscription conversion, and retention messaging • Build, QA, schedule, and launch campaigns and automated flows in Klaviyo • Create and manage reusable content blocks and templates • Build and refine customer segments using purchase behavior, subscription status, engagement, lifecycle stage, and cohort insights • Develop and optimize welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback journeys • Run tests across messaging, offers, creative, timing, frequency, and audience selection • Maintain standards for mobile rendering, links, personalization, deliverability, and consent practices • Execute initiatives to convert one-time purchasers into subscribers and improve subscriber engagement and retention • Analyze subscription churn, cancellation patterns, and customer behavior • Build and test onboarding, education, replenishment, save, and reactivation initiatives • Bring customer insights to product, brand, and customer-experience partners • Develop lifecycle and cohort strategies • Analyze cohort retention, repeat purchase, customer lifetime value, subscription conversion, and churn • Own recurring lifecycle performance reporting • Translate analysis into recommendations, testing plans, and execution • Distinguish channel-attributed results from broader customer trends • Partner with the Director of E-commerce and Retention on strategy, priorities, and performance reviews • Coordinate with creative, product, customer experience, and acquisition partners

🎯 Requirements

• 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally for CPG subscription business • Strong, recent, hands-on Klaviyo experience, including independently building campaigns and flows, managing content blocks, creating segments, running tests, and reporting on performance • Basic HTML/CSS email skills for template edits and troubleshooting • Experience improving repeat purchase, subscription conversion, subscriber retention, or churn, with concrete examples of personally executed work • Practical analytical skills using spreadsheets and platform reporting to understand cohort, LTV, and churn data and turn insights into marketing decisions

🏖️ Benefits

• Position is bonus eligible • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Sick leave • Paid vacation and holidays • Full medical, dental, and vision benefits • Basic Life Insurance • Immediate 401(k) eligibility with company matching • Unlimited vacation • Paid holidays • Flexible workplace policy • $100/month flexible benefit stipend • Tuition reimbursement • In-office meals • Product credits and discounts • Lifestyle spending account • Family planning • Online learning • Fitness stipend