Senior Director, Content

Job not on LinkedIn

🔥 2 minutes ago

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote 🤠 Texas – Remote

💵 $185k - $215k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Onnit

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

Onnit is a health and wellness company that specializes in providing supplements designed to enhance physical and mental performance. Their product range includes nootropics for cognitive function, nutritional supplements for gut health, and performance enhancers for fitness, all aimed at supporting an optimized human experience. Onnit believes in empowering individuals with the knowledge and tools necessary to achieve their full potential.

📋 Description

• Own Onnit's content strategy and output across every channel • Report to the Chief Marketing Officer • Set creative direction and build a lean, high-velocity in-house content operation • Turn athletes, partners and customers into brand stories • Build and run content strategy across TikTok, Instagram, X, Facebook, YouTube, Onnit.com, email/SMS, Amazon, retail and packaging • Define channel roles, publishing frequency and cross-platform content flows • Convert launches, seasonal moments, retail resets and promotions into an on-time content calendar • Own metrics including reach, engagement, watch time, follower growth, traffic and conversion contribution • Define Onnit's visual and verbal content identity and create the brand playbook • Build a high-volume production operation using phone-first shoots, rapid edits, reusable templates and AI-assisted tools • Establish workflows, production tools and a freelancer bench • Optimize distribution for platform algorithms, hooks, retention, pacing, captions, thumbnails, trends, sounds and posting cadence • Run daily performance reads, weekly content reviews and a platform/format/talent scorecard • Use social listening and comments to generate content ideas • Partner with athletes, ambassadors, creators and customers; shape partnerships and write creator briefs • Convert creator content into paid, organic and on-site assets • Build recurring community formats and connect events with content • Develop and launch podcasts, YouTube series and other episodic formats • Orchestrate concepts, talent, production, distribution and clipping strategies • Collaborate with social/influencer, community/events, growth marketing, DTC, Amazon, retail, product/innovation, CMO and leadership teams • Audit channels, ship quick wins, increase posting cadence and launch creator briefs • Deliver the content strategy and brand playbook, daily in-house output and performance reporting • Increase engagement, watch time and follower growth; launch recurring community series and long-form programming

🎯 Requirements

• 12–15+ years in content, creative or brand storytelling • At least 5 years leading content strategy and people for a consumer brand, media company or creator-led business • Portfolio proving the ability to build an audience, grow channels, invent formats, and drive measurable results • Deep, current fluency in platform algorithms across TikTok, Instagram and YouTube • Track record of building a lean, in-house content function and producing content at volume • Ability to write, direct, provide sharp edit notes, and shoot content independently • Experience working with athletes, talent or creators, including writing briefs and managing relationships • Modern storytelling instincts that earn attention quickly while retaining meaning • Relentless analytical mindset and ability to use performance data to make real-time changes • Strong cross-functional leadership and ability to rally teams around one brand • Sports, fitness or adjacent category experience is a big plus • Supplements, beauty or wellness experience is a big plus, including understanding claims, substantiation and FTC disclosures • Experience launching or producing a podcast or YouTube series is a big plus • Experience creating content for Amazon and retail is a big plus

🏖️ Benefits

• Position is bonus eligible • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Sick leave • Paid vacation and holidays • Full medical, dental, and vision benefits • Basic Life Insurance • Immediate 401(k) eligibility with company matching • Unlimited vacation • Paid holidays • Flexible workplace policy • $100/month flexible benefit stipend • Tuition reimbursement • In-office meals • Product credits and discounts • Lifestyle spending account • Family planning • Online learning • Fitness stipend