Senior Community Marketing Manager – Fish

🔥 14 hours ago

🎸 Mississippi, Texas – Remote

🎸 Mississippi – Remote 🤠 Texas – Remote

💵 $112k - $140k / year

⏰ Full Time

🟠 Senior

👫 Community Manager

👻 Ghost score 0%

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onXmaps, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

🛍️ eCommerce

🎮 Gaming

⚽ Sports

💰 $87.4M Series B on 2022-10

eCommerce • Gaming • Sports

onXmaps, Inc. is a company that provides advanced mapping solutions designed for outdoor enthusiasts. With a focus on hunting, off-roading, and backcountry adventures, onXmaps offers a variety of apps including onX Hunt, onX Offroad, and onX Backcountry, which feature extensive land ownership maps, offline capabilities, and a vast network of trails and points of interest. Their tools are trusted by millions to enhance outdoor experiences and ensure safe navigation in natural landscapes.

📋 Description

• Own the regional Community Marketing strategy and key results for onX Fish • Develop annual strategies and quarterly plans aligned with Fish, Marketing, and business priorities • Determine the mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, and earned media • Identify growth opportunities and make investment, experimentation, and scaling decisions • Partner with Paid and Growth on acquisition and conversion goals • Build scalable frameworks and playbooks while maintaining local authenticity • Build relationships with anglers, retailers, guides, outfitters, conservation organizations, creators, ambassadors, and partners • Maintain a field presence and identify emerging opportunities • Pilot local programs and use results and feedback to refine, scale, or stop them • Collaborate across Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics • Coach and develop the Regional Community Expert • Establish priorities, operating rhythms, and repeatable playbooks • Manage budgets, timelines, vendors, and stakeholders • Define success measures and use performance data and customer insight to guide decisions • Apply AI, automation, and emerging tools to improve insight, execution, measurement, and scalability • Report to the Head of Marketing for Fish

🎯 Requirements

• 7+ years of experience in community, brand, growth, field, or integrated marketing • Track record of building programs connecting brands with customers and communities • Experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs • Experience coaching, mentoring, or leading others • Experience establishing measurement approaches and using marketing performance data • Ability to combine strategic planning with hands-on market engagement • Strong strategic judgment • Experience applying AI and emerging technologies to marketing workflows • Strong project management and operational skills • Experience managing budgets, timelines, vendors, stakeholders, and multiple priorities • Cross-functional experience across Product Marketing, Creative, Growth, Sales, and Analytics • Excellent written and verbal communication skills • Familiarity with fishing, outdoor culture, or another enthusiast-driven community strongly preferred • Bachelor’s degree or equivalent experience • Permanent US work authorization • Ability to travel approximately 40% of the time, including multi-day travel • Candidates must be based in Texas, Mississippi, or Georgia

🏖️ Benefits

• Competitive salaries • Annual bonuses • Equity/common share options • Opportunities for growth • Comprehensive health benefits, including a no-monthly-cost medical plan • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and outdoor industry perks • Annual “Get Out, Get Active” funds • Flexible time away package including PTO, STO, VTO, and paid holidays • Regular in-person gatherings through regional basecamps • Feedback, tools, and opportunities to grow your craft