Demand Generation Specialist

🕒 2 days ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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OpenClinica

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

☁️ SaaS

💊 Pharmaceuticals

🧬 Biotechnology

💰 Private equity on 2023-03

SaaS • Pharmaceuticals • Biotechnology

OpenClinica is a practical eClinical SaaS platform that unites electronic data capture (EDC), eConsent, eCOA, randomization, EHR-to-EDC integration, reporting & analytics, and patient recruitment tools for clinical research. Built for small to midsize sponsors, CROs, academic medical centers, and research teams, it accelerates study setup, reduces data queries, and supports compliance with robust customer success, onboarding, and 24/5 support. The platform powers thousands of studies worldwide and is used by pharma, biotech, medtech, government, and academic institutions to run more efficient clinical trials and improve patient enrollment and data quality.

📋 Description

• Execute and optimize integrated demand generation campaigns across Google Ads, LinkedIn Ads, retargeting, display advertising, webinars, content marketing, and other digital channels • Manage campaign budgets and performance to maximize lead generation, marketing-qualified leads (MQLs), sales-qualified leads (SQLs), pipeline contribution, and return on investment • Monitor, analyze, and report on campaign performance metrics including CPL, conversion rates, opportunity creation, pipeline influence, and revenue impact • Develop and maintain dashboards and reporting frameworks using Salesforce, Pardot, Google Analytics, and related reporting tools • Partner closely with Sales to improve lead quality, lead routing, follow-up effectiveness, and campaign alignment • Manage audience segmentation, account targeting, and list-building initiatives to improve campaign performance and conversion rates • Support account-based marketing (ABM) initiatives and targeted outreach programs • Plan and execute landing page optimization, A/B testing, and conversion rate optimization initiatives • Develop, test, and optimize ad copy, messaging, creative assets, and campaign offers • Conduct market, competitor, and customer research to identify growth opportunities and improve campaign effectiveness • Leverage AI-powered marketing tools, automation platforms, and emerging technologies to improve efficiency and performance • Stay current on industry trends, advertising platform updates, and demand generation best practices • Collaborate cross-functionally with Product Marketing, Sales, Customer Success, and leadership teams to ensure consistent messaging and campaign execution

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience • 3–5 years of experience in B2B demand generation, digital marketing, growth marketing, or performance marketing • Experience managing and optimizing campaigns within Google Ads and LinkedIn Ads • Proven success generating qualified leads and pipeline through digital marketing programs • Experience working with Salesforce, Pardot, or similar CRM and marketing automation platforms • Strong understanding of key demand generation metrics including MQLs, SQLs, pipeline, opportunity creation, CPL, conversion rates, and ROI • Experience using Google Analytics, Salesforce reporting, or similar analytics and reporting tools • Strong analytical skills with the ability to interpret data and make actionable recommendations • Experience collaborating with Sales teams to improve lead quality and conversion performance • Excellent project management, organizational, and communication skills • Ability to manage multiple priorities and deadlines in a fast-paced environment • Self-starter with the ability to work independently in a remote environment

🏖️ Benefits

• Fully Remote (U.S.)