Partner Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $115k - $145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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OpenSesame

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

OpenSesame is a company that specializes in providing comprehensive online training solutions for businesses across various industries. It offers a robust marketplace of courses that cater to numerous training needs such as compliance, leadership, management, diversity, equity, inclusion, wellness, and technology. OpenSesame focuses on integrating seamlessly with existing tech stacks and provides tools and expert guidance to help businesses craft skill-building paths tailored to their specific goals. Since 2011, OpenSesame has been dedicated to unlocking the potential of employees around the globe by closing critical skill gaps and enhancing workplace training programs.

📋 Description

• Lead the strategy and execution of integrated marketing programs that grow OpenSesame’s indirect business • Activate priority partners’ installed bases and prospects through co-marketing, account-based programs, vertical campaigns, email, webinars, events, marketplace motions, landing pages, and other channels • Generate partner-sourced and partner-influenced pipeline, sales-accepted leads, qualified pipeline, and bookings • Manage marketing development funds, including planning, utilization, compliance, and performance reporting • Equip Strategic Partner Managers and partner field teams with scalable campaigns, messaging, campaign kits, events, target-account plays, engagement flows, launch communications, and referral pathways • Represent OpenSesame’s partner value and better-together stories across marketing programs and channels • Collaborate with Partners, Sales, Product Marketing, Content, Field and Account-Based Marketing, and GTM Operations • Establish shared briefs, planning cadences, roles, handoffs, service levels, and decision criteria • Set campaign goals and reporting cadences; track funnel and revenue metrics by partner and program • Analyze performance and translate results into optimization and investment decisions • Build repeatable partner marketing programs and playbooks • Apply AI to research, personalization, content, campaign development, analysis, reporting, and workflow efficiency • Take ownership of in-flight programs during the first 30 days and establish priorities, trackers, and funnel baselines • Launch partner campaign pilots and measurement processes during days 31–60 • Optimize pilots, develop repeatable playbooks, create next-quarter plans, and present executive readouts during days 61–90 • Travel to approximately 10 trade shows and live events annually

🎯 Requirements

• Proven examples from your career demonstrating the ability to perform the role • Experience building systems, driving alignment, and creating impact at scale • Ability to plan, execute, and optimize integrated partner marketing programs • Ability to generate partner-sourced and partner-influenced pipeline and bookings • Experience with co-marketing, account-based programs, vertical campaigns, email, webinars, events, marketplace motions, and landing pages • Ability to manage marketing development funds, including plans, utilization, compliance, and performance reporting • Ability to equip partner managers and partner field teams with campaigns, messaging, campaign kits, events, target-account plays, engagement flows, product and launch communications, and referral pathways • Ability to establish shared briefs, planning cadences, roles, handoffs, service levels, and decision criteria • Experience tracking leads, MQLs, SALs, opportunities, pipeline, sourced revenue, expansion revenue, engagement, and conversion rates • Ability to apply AI to account and audience research, personalization, content adaptation, campaign development, analysis, reporting, and workflow efficiency • Ability to travel for approximately 10 events per year, typically 3–4 days per trip • Willingness to travel up to 15 days per year as necessary

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • Flexible PTO • 401(k) matching • Incentive stock options • Volunteer time off • Employee Resource Groups • Generous professional development program • Dedicated annual time off for learning and growth • Hands-on AI training and clear guardrails to experiment responsibly • Remote-first work arrangement • Mandatory all-company meetings several times a year • Required team travel of up to 15 days per year as necessary