Senior Field Marketing Specialist – 12-month Term

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $87.8k - $131.6k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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OpenText

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $1G Post IPO debt on 2022-12

Enterprise • SaaS • B2B

OpenText is a Canadian enterprise software company that provides enterprise information management solutions and cloud-based services. It offers products for enterprise content management, document and records management, information governance, collaboration, and related IT/cloud operations, serving business customers with both on-premises and SaaS delivery models. The company's public materials emphasize enterprise-focused careers, cloud and IT operations, client success, and professional services.

📋 Description

• Support development and execution of U.S. East field marketing plans aligned to sales priorities, campaigns, target accounts, and regional business needs • Translate approved plans into project timelines, task lists, milestones, and deliverables • Coordinate campaigns and programs from launch through follow-up • Identify and communicate risks, dependencies, or delays • Build relationships with account executives, sales development representatives, sales leaders, and marketing partners • Coordinate account lists, invitations, communications, follow-up actions, and sales enablement materials • Execute regional demand-generation campaigns across email, digital, webinars, events, and sales activation tactics • Support lead management and follow-up processes • Support ABM programs for priority U.S. East accounts, including target-account research, personalized tactics, and engagement tracking • Coordinate virtual, hybrid, and in-person events, webinars, executive roundtables, client events, conferences, and tradeshows • Manage event logistics, vendors, speakers, invitations, registration, materials, onsite requirements, and follow-up • Track budgets, purchase requests, invoices, and expenses • Maintain program files, calendars, trackers, checklists, and documentation • Track registrations, attendance, account engagement, leads, campaign influence, and pipeline contribution • Prepare program updates, results, lessons learned, and recommended improvements

🎯 Requirements

• 3+ years of experience in B2B marketing, field marketing, demand generation, events, campaigns, partner marketing, or a related role, preferably in technology • Strong organizational and project-management skills with close attention to detail and deadlines • Ability to coordinate multiple programs, stakeholders, and priorities simultaneously • Clear written and verbal communication skills • Proactive, dependable approach with strong follow-through and ownership • Interest in field marketing strategy, ABM, pipeline generation, executive engagement, and sales alignment • Basic understanding of B2B demand generation, lead management, campaigns, or events • Comfort working with data, spreadsheets, budgets, and performance reports • Experience with Salesforce, Eloqua, 6sense, Microsoft 365, or similar tools preferred • Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience • Ability to travel throughout the U.S. East and North America as needed

🏖️ Benefits

• Benefits package supporting physical, emotional, and financial wellbeing • Vacation entitlement • Paid time off • Bonus or commission compensation opportunities may be available for eligible roles • Reasonable accommodations during the application or recruiting process • Equal employment opportunity and inclusive workplace