Senior Demand Generation Manager

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Optery

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

🔒 Cybersecurity

☁️ SaaS

💰 $2.7M Seed Round on 2023-05

Cybersecurity • Privacy • SaaS

Optery is a comprehensive service that helps individuals and businesses remove personal information from data brokers and people search websites. By utilizing patented technology combined with AI and expert human agents, Optery effectively manages the opt-out process, providing users with detailed exposure reports and ongoing monitoring to ensure their information is securely managed. With a strong focus on privacy rights and customer support, Optery aims to reduce digital footprints and protect users from identity theft and privacy invasions.

📋 Description

• Grow demand for Optery for Business and expand ABM efforts into an established program • Build the ABM program with enterprise account executives, including account prioritization, buying-committee engagement, qualified-opportunity generation, and deal progression • Own marketing programs and establish planning, coordination, and measurement processes • Develop shared account plans, map buying committees, identify engagement gaps, and coordinate marketing activity with sales outreach • Develop content, offers, and campaigns to engage stakeholders and support opportunities throughout the sales cycle • Lead demand-generation planning aligned with B2B pipeline goals • Plan, execute, and optimize integrated campaigns across content, email, webinars, digital, events, and partner channels • Improve conversion across discovery, content engagement, demo or trial requests, and sales conversations • Use customer conversations, sales feedback, research, and campaign results to refine targeting and messaging • Write campaign briefs and copy, and guide content and offer development • Measure account engagement, qualified opportunities, pipeline progression, revenue contribution, and program costs using HubSpot, Dreamdata, and buyer feedback • Manage budgets and priorities, test new approaches, assess results, and scale effective programs • Collaborate with the Head of Marketing, Sales, RevOps, marketing team, enterprise account executives, and channel owners

🎯 Requirements

• 10+ years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business • Experience building or substantially expanding an ABM program, from account selection and planning through execution and measurement • Experience working directly with enterprise account executives on shared account plans, coordinated campaigns and outreach, and opportunity progression • Strong understanding of enterprise buying committees and complex sales cycles • Demonstrated success generating qualified pipeline in a sales-led environment, with examples of program contributions to opportunities and revenue • Experience developing demand generation programs across multiple channels • Ability to identify acquisition-funnel gaps and prioritize improvements based on business impact • Strong analytical skills and ability to turn campaign, account, and CRM data into clear recommendations • Clear writing and communication skills • Hands-on experience with marketing automation and CRM platforms • HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus • Experience launching programs in a growing company and working effectively across a small team • Experience marketing to CISOs, security teams, IT leaders, or other technical enterprise buyers is especially relevant • Cybersecurity experience is a plus • Ability to work regular U.S. business hours in the U.S. Eastern, Central, Mountain, and/or Pacific time zones

🏖️ Benefits

• Bonus • Great health, dental, and vision insurance • 401k program with employer match • Paid time off policy • Fully remote work arrangement