Demand Generation Manager

Job not on LinkedIn

🔥 7 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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ORDR

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🔒 Cybersecurity

☁️ SaaS

💰 $40M Series C - Ordr on 2022-05

Cybersecurity • SaaS • Healthcare

ORDR is a cybersecurity company that provides a SaaS platform for automated asset intelligence and security enforcement across IT, OT, and medical device environments. Its platform uses AI-informed orchestration to verify assets, correlate signals, prioritize risks, and enforce policy-driven controls in real time — shifting organizations from reactive insight to proactive, automated action. ORDR focuses on reducing attack surface and protecting critical infrastructure in industries such as healthcare, manufacturing, and enterprise environments.

📋 Description

• Develop and execute integrated demand generation campaigns that generate qualified pipeline and revenue opportunities. • Create and manage programs across email, webinars, digital advertising, content syndication, nurture programs, and account-based marketing initiatives. • Partner with Sales and SDR teams to align campaigns with business priorities and target accounts. • Monitor campaign performance and continuously optimize programs to improve conversion rates and pipeline contribution. • Manage campaign execution within Marketo, including program setup, segmentation, lead nurturing, scoring, and reporting. • Ensure accurate lead routing, tracking, and campaign attribution through Marketo and Salesforce. • Build and optimize automated nurture programs to improve engagement and accelerate buyer progression. • Support account-based marketing initiatives focused on strategic healthcare and enterprise accounts. • Collaborate with channel and technology partners on co-marketing programs that generate demand and expand market reach. • Track campaign performance, lead generation, pipeline creation, and ROI. • Develop regular reporting and insights to inform marketing and sales leadership. • Use data to identify opportunities for optimization and growth. • Support demand generation activities surrounding webinars, conferences, trade shows, and executive events.

🎯 Requirements

• 4+ years of B2B SaaS demand generation or growth marketing experience. • Proven success creating and executing campaigns that generate measurable pipeline results. • Hands-on experience with Marketing Automation Tools (Marketo and/or Hubspot preferred), including campaign execution, segmentation, lead nurturing, and reporting. • Experience working with Salesforce and marketing attribution reporting. • Strong understanding of email marketing, webinars, paid media, digital campaigns, and lead lifecycle management. • Excellent analytical, project management, and communication skills. • Ability to thrive in a fast-paced, collaborative environment. • Preferred: Experience marketing cybersecurity, healthcare technology, networking, infrastructure, or enterprise software solutions. • Experience supporting account-based marketing programs. • Familiarity with partner and channel marketing initiatives. • Experience marketing to healthcare organizations and large enterprise accounts.

🏖️ Benefits

• Flexible Time Off - Work-life balance matters • Comprehensive Healthcare Plan - Physical and mental wellness • Stock Options - Own a piece of ORDR • Physical & Mental Health Programs - Your wellbeing is our priority • Retirement Planning - Secure your future • Remote & Hybrid Workforce - Work where you work best