Demand Generation Lead

🔥 15 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $115k - $170k / year

⏰ Full Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Origin

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

Cybersecurity • Artificial Intelligence • Enterprise

Origin is an endpoint observability and security platform for agentic AI. It gives operational intelligence about AI agents and local MCP servers across a fleet, discovering sanctioned and unsanctioned installs, attributing every action (prompts, tool calls, file changes, network calls) to the user and agent, and reconstructing end-to-end traces. Origin surfaces security risks, audit-ready logs, and AI spend analytics so CISOs, CIOs, and developers can govern AI adoption across enterprises. It runs at the endpoint layer and emphasizes continuous visibility, attribution, and cost/usage clustering.

📋 Description

• Develop and execute multi-channel demand generation strategies across paid search, LinkedIn, Reddit, and emerging channels to drive qualified pipeline and growth • Own campaigns end-to-end, from strategy and creative development through launch, testing, optimization, and performance reporting • Identify and test opportunities across media, podcasts, content, partnerships, and emerging channels • Analyze campaign performance and customer insights to improve acquisition efficiency and inform future strategy • Partner with Sales, Product, and Marketing to align demand programs with the ideal customer profile, buyer journey, messaging, and go-to-market priorities • Use AI to improve campaign development and execution, automate repeatable processes, and build scalable demand generation systems • Work autonomously within the team and help shape the demand generation function as Origin grows

🎯 Requirements

• 3+ years of experience in demand generation, performance marketing, growth marketing, or a related discipline • Hands-on experience with paid acquisition, particularly Google Ads and LinkedIn Ads • Strong understanding of campaign optimization and measurement • Strong strategic and analytical judgment connecting marketing activity to pipeline and business outcomes • Experience with marketing automation, CRM, and marketing technology platforms such as HubSpot and Clay • Demonstrated ability to use AI to improve the quality, speed, and scalability of marketing work • Highly autonomous, curious, and comfortable working in a lean, fast-moving environment with a strong experimentation mindset • Experience in cybersecurity or information security, ideally in B2B SaaS • Experience marketing technical products to B2B audiences • Experience with Reddit Ads, Webflow, CRO, SEO, or GEO • Experience with Clay, AI-powered marketing workflows, or automation • Experience with media, podcasts, partnerships, or other emerging demand generation channels

🏖️ Benefits

• Equity • Generous healthcare • Flexible PTO • Home-office support • Fully remote work arrangement