Senior Product Marketing Manager

🕒 May 5

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Origin

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

Origin is a consumer-focused AI-powered financial advisor and money management platform that aggregates bank accounts, investments, and other financial data to track spending, net worth, and goals in one place. It provides AI-driven budgeting, subscription management, portfolio monitoring, scenario forecasting, and shared/couples accounts, and offers investment advisory services through a registered investment advisor subsidiary. Origin combines personalized, data-grounded AI insights with regulated investment products to help users simplify money management and make informed financial decisions.

📋 Description

• Define and execute GTM strategies for new features and major product releases • Partner with Product and Engineering on launch gates, timelines, and readiness criteria • Develop clear positioning, messaging, and value propositions • Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content • Ensure launches are measurable, impactful, and optimized post-release • Own lifecycle strategy across email, push, and in-app messaging • Build programs that improve activation, feature adoption, monetization, and retention • Develop segmentation frameworks and testing roadmaps • Continuously optimize messaging, timing, and targeting to improve engagement and LTV • Partner with Analytics to measure cohort performance and downstream impact • Optimize in-app marketing placements and website messaging • Improve conversion flows and feature discovery surfaces • Ensure consistent, compelling messaging across all customer touchpoints • Identify friction in funnels and execute experiments to improve CVR • Own performance metrics tied to adoption, engagement, and retention • Use funnel analysis, cohort analysis, and A/B testing to drive decisions • Translate insights into experiments and execution • Focus on scalable systems that increase LTV over time

🎯 Requirements

• 5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred) • Proven track record partnering with Product and Engineering in agile environments • Deep hands-on experience with lifecycle marketing (email, push, CRM platforms) • Extremely data-driven and comfortable working in analytics tools • Growth-minded — you think in experiments, velocity, and measurable outcomes • Strong operator — you move quickly, take ownership, and ship • Clear, compelling communicator who can simplify complex products

🏖️ Benefits

• Generous base salary • Meaningful equity package • Retirement 401k for USA-based Originals • Healthcare and wellness programs: Healthcare • Wellness stipend • Mental wellness program • Unlimited access to financial planning • Life insurance for USA-based Originals • Work-life balance: Unlimited DPTO • Flexible hours (Core hours: 9 AM to 5 PM local time) • Paid Parental Leave • Additional perks: Parenthood and fertility assistance • Monthly co-working membership reimbursement • English tutoring stipend for International Originals • Build your home office one-time stipend • Pick your setup (Apple, Windows) and accessories