Director, HCP Marketing

Job not on LinkedIn

🔥 26 minutes ago

🇺🇸 United States – Remote

💵 $186.5k - $278.9k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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Otsuka Pharmaceutical Companies (U.S.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

Pharmaceuticals • Healthcare • Biotechnology

Otsuka Pharmaceutical Companies (U. S. ) is a prominent player in the pharmaceutical manufacturing industry, dedicated to creating innovative products for better health worldwide. The company comprises two main entities: Otsuka America Pharmaceutical, Inc. (OAPI), which is focused on commercializing Otsuka-discovered and in-licensed products in North America, and Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC), which specializes in the clinical development and global registration of innovative healthcare solutions, particularly in the field of neuroscience.

📋 Description

• Develop and execute the HCP engagement strategy for Centanafadine, AAD, or MDD/PTSD • Ensure effective brand positioning, promotional execution, and omnichannel engagement among HCPs • Collaborate with sales, market access, medical affairs, and commercial operations • Lead HCP omnichannel strategy integrating digital, NPP, and personal engagement • Develop promotional tools, messaging, and training resources for field sales • Identify and engage KOLs with medical and sales teams • Oversee speaker programs and congress presence • Develop and execute a comprehensive commercial KOL engagement plan • Use market research, HCP insights, and competitive analysis to refine strategies • Ensure differentiated, evidence-based, and compelling brand messaging • Create market access pull-through strategies, including reimbursement support, patient access programs, and formulary positioning • Coordinate with medical, regulatory, and commercial operations teams for compliant execution • Establish and track KPIs to measure effectiveness and optimize promotional investments • Oversee marketing budgets and resource allocation to maximize ROI

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or a related field • 8+ years of pharmaceutical marketing experience • Experience focused on HCP engagement, omnichannel marketing, or field sales enablement • Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred • Proven ability to develop and execute HCP engagement strategies, including NPP, field support, and speaker programs • Omnichannel marketing expertise, including digital and traditional HCP engagement tactics • Strong analytical skills and ability to leverage data and insights • Ability to plan and manage large investments and marketing budgets to optimize ROI • Excellent collaboration and communication skills • Experience working in cross-functional teams • Experience managing vendors and agency partners • Ability to work in a matrixed environment and balance multiple priorities • MBA preferred

🏖️ Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage • Company-provided basic life insurance • Accidental death and dismemberment insurance • Short-term and long-term disability insurance • Tuition reimbursement • Student loan assistance • Generous 401(k) match • Flexible time off • Paid holidays • Paid leave programs • Other company-provided benefits • Incentive opportunity