Executive Director, Brand Lead, Specialty Psychiatry

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🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $250k - $388.1k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

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Otsuka Pharmaceutical Companies (U.S.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

Pharmaceuticals • Healthcare • Biotechnology

Otsuka Pharmaceutical Companies (U. S. ) is a prominent player in the pharmaceutical manufacturing industry, dedicated to creating innovative products for better health worldwide. The company comprises two main entities: Otsuka America Pharmaceutical, Inc. (OAPI), which is focused on commercializing Otsuka-discovered and in-licensed products in North America, and Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC), which specializes in the clinical development and global registration of innovative healthcare solutions, particularly in the field of neuroscience.

📋 Description

• Lead commercialization and management of a portfolio of specialty psychiatric therapies in the United States • Set strategic direction, performance objectives, and lifecycle management for pharmaceutical brands • Drive cross-functional alignment across marketing, sales, medical, market access, and operations • Develop and execute integrated business plans to meet P&L goals • Lead pre- and post-launch commercialization responsibilities and P&L ownership • Steer global lifecycle management, portfolio strategy, and launch planning for pipeline assets • Develop go-to-market models, account value propositions, evidence needs, omnichannel initiatives, and cross-functional investments • Develop and implement the customer engagement model for TSND-201 and the future specialty portfolio • Lead commercialization strategy and competitive market positioning for TSND-201 • Build commercial strategies and infrastructure for a specialty psychiatric portfolio • Oversee HCP, provider account, consumer, and site-of-care marketing • Lead HCP marketing initiatives including field promotion, digital and non-personal promotion, speaker programs, KOL and professional engagement, and congress strategies • Guide consumer marketing, patient and caregiver awareness, education, engagement, and direct-to-consumer initiatives • Build value propositions and marketing plans for sites of care, IDNs, and provider accounts • Own net sales forecasts, promotional mix optimization, budget planning, portfolio valuation, and investment alignment • Oversee TSND-201 launch execution and integrated cross-functional readiness plans • Lead and develop HCP, provider account, and consumer franchise directors/marketers • Use market research, analytics, and competitive intelligence to shape strategy and tactics • Collaborate with market access, sales, medical, clinical development, communications, finance, commercial operations, and senior leadership

🎯 Requirements

• Bachelor’s degree in Business or a related field • MBA preferred • 15+ years of pharmaceutical commercial experience • Strong background in CNS, neurology, psychiatry, and/or related therapeutic areas and commercial models • Experience with provider and site-of-care account marketing, practice economics and reimbursement, specialty buy and bill, operational workflows, and support services for complex high-touch therapeutics • Experience in a portfolio of related or integrated products is desired • Leadership in brand and portfolio strategy, launch planning, and lifecycle management, including assets with multiple indications • Ability to partner with R&D and Medical Affairs on integrated evidence plans and strategies • Experience leading HCP and consumer marketing functions • Experience developing clinical, economic, and operational value propositions for provider accounts and site-of-care marketing plans • Experience leading highly complex brands involving REMS, specialty distribution, buy and bill, new healthcare delivery models, and integration into clinical workflows • Experience in market access, sales, and/or commercial operations highly preferred • Strong cross-functional collaboration skills with R&D, Medical, and Global colleagues • Omnichannel marketing expertise, including digital, non-personal promotion (NPP), and traditional engagement strategies • Financial acumen, including budget management, marketing ROI optimization, forecasting, and P&L management • People leadership skills and experience managing and developing high-performing teams • Ability to influence and communicate effectively with executive leadership, cross-functional teams, and external stakeholders • Experience working in a matrixed environment and managing multiple priorities and complex brand challenges

🏖️ Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage • Company-provided basic life insurance • Accidental death and dismemberment insurance • Short-term and long-term disability insurance • Tuition reimbursement • Student loan assistance • Generous 401(k) match • Flexible time off • Paid holidays • Paid leave programs • Incentive opportunity