Head of Marketing

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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OuterSignal

WebsiteLinkedInAll Job Openings

1 - 10 employees

☁️ SaaS

🤝 B2B

🛍️ eCommerce

SaaS • B2B • eCommerce

OuterSignal is a customer intelligence SaaS platform that helps eCommerce and direct-to-consumer brands identify high-value customers, influencers, and strategic B2B leads from their order data in real time. It provides VIP detection, deep audience segmentation, persona and demographic analytics, and one-click exports to ad platforms and CRMs so brands can personalize marketing, uncover retail or partnership opportunities, and act on insights immediately. The product integrates with merchants' stacks (e. g. , Shopify, Meta, CRMs) and emphasizes real-time alerts, lookalike building, and segment activation to boost LTV and campaign performance.

📋 Description

• Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound • 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!) • Deploy a $1M+ annual marketing budget across channels that actually convert • Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut • Build and manage our affiliate program and content engine (agencies, consultants, tech partners) • Oversee our outbound and cold email strategy • Work directly with Founders on channel strategy, messaging, and market positioning • Hire and scale the marketing team as we hit milestones

🎯 Requirements

• 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing • You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech • Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes) • Experience building affiliate or partnership programs from scratch • Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting • Fluent in HubSpot (or similar CRM) for pipeline management and automation • You think in CAC, LTV, payback period, and channel contribution • Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools • Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.

🏖️ Benefits

• Impact: Join at the ground floor where your work directly influences company trajectory • Growth: Rapid company growth creates exceptional learning and advancement opportunities • Flexibility: Remote-first culture with autonomy over your work • Team: Work alongside the founding team • Mission: Revolutionizing the way brands understand and market to their customers