Demand Generation Associate Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Pacvue

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Pacvue is a commerce acceleration platform that helps businesses optimize their online retail strategies across over 90 marketplaces. It offers a suite of advertising, sales, analytics, and intelligence solutions designed to elevate business performance. Pacvue's platform includes tools for digital shelf optimization, advertising automation, reporting, ecommerce sales management, and retail media management. With AI-powered recommendations, it enables companies to manage variables like pricing, promotion, and ad strategy effectively. Pacvue serves brands and agencies by providing insights for advertising, centralized data management, and campaign automation to drive market share and sales growth. Major brands like Duracell, Bissell, and Nestlé Purina leverage Pacvue's platform to boost their advertising performance on platforms such as Amazon and Walmart, achieving significant increases in sales and return on ad spend. The company empowers its clients with real-time insights, dynamic reporting, and strategic automation to streamline advertising campaigns and optimize bid strategies efficiently. It focuses on delivering comprehensive retail media incrementality and commerce management tools integrated into a single solution.

📋 Description

• Own the end-to-end technical build of email and lifecycle campaigns in HubSpot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup • Write and edit email copy for nurture and campaign sends and build and maintain the underlying HubSpot workflows • Own UTM taxonomy, campaign tagging, and tracking setup across HubSpot and Salesforce • Serve as the primary QA owner for campaign builds by testing links, personalization tokens, workflow logic, and rendering before launch • Build and maintain channel-level dashboards and pull performance data for campaign reporting • Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials • Analyze campaign, email, and landing page performance to identify conversion opportunities and drop-off points • Design and run A/B and multivariate tests on landing pages and email programs, reporting results and recommendations • Identify and implement opportunities to templatize and streamline recurring builds for scale • Partner with the marketing team to execute lifecycle and demand generation programs and improve conversion

🎯 Requirements

• 5+ years of hands-on, expert-level experience building and managing campaigns in HubSpot, along with working knowledge of Salesforce • Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup • Strong analytical skills with experience building reporting and identifying areas for improvement • Comfortable analyzing performance data to form testing hypotheses • Detail-oriented with a QA mindset; comfortable owning quality control for campaigns built by others on the team • Strong email copywriting skills; comfortable writing and editing clear, on-brand nurture and campaign copy • Experience running A/B or multivariate tests with a tool like VWO, Optimizely, or HubSpot's native A/B testing is a plus • Familiarity with Gong or similar sales enablement tools is a plus

🏖️ Benefits

• Flexible Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave • Company-subsidized membership to Wellhub and Peloton • Fertility and family-building support through Carrot • Additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans