Lifecycle Marketing Automation Specialist

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🔥 55 minutes ago

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PadSplit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏨 Hospitality

🏗️ Construction

📦 Logistics

💰 $20.5M Series B on 2021-11

Hospitality • Construction • Logistics

PadSplit is a platform that focuses on affordable co-living solutions, allowing individuals to rent private rooms in shared homes across various cities in the United States. By offering flexible stays with trusted identity and screening measures, it aims to create a safe and homey environment for its members. PadSplit markets itself as a more affordable option compared to other room rental services and helps members save money and build credit. The company also provides an opportunity for property owners to earn and make a positive impact in their communities by hosting rooms. PadSplit is recognized for its innovative technology and affordable housing solutions.

📋 Description

• Build, execute, and optimize multi-channel lifecycle campaigns across email, SMS, push notifications, and other owned channels • Monitor and maintain automation flows for consistent delivery and performance • Manage Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM integrations, data flows, segment synchronization, lead scoring, and campaign triggers • Troubleshoot HTML and CSS issues across devices and platforms • Conduct A/B testing and experimentation • Analyze performance data and generate insights to improve marketing strategies • Collaborate with creative and cross-functional teams on campaign content and visuals • Build and deploy data-driven communication journeys across the host lifecycle, from lead acquisition through activation and retention • Define triggers, eligibility, exclusions, and exit criteria for end-to-end journeys • Diagnose broken workflows and identify root causes • Partner with Product and Data teams on technical requirements

🎯 Requirements

• 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation • Proven track record of building workflows from scratch • Direct experience with Iterable, Pardot, and Salesforce Marketing Cloud • Working knowledge of SQL or platform segmentation engines • Ability to query audience tables, validate host event data, and build targeted segments • Familiarity with REST APIs, JSON payloads, and webhooks • Ability to understand event mappings and help trigger real-time automated flows • Ability to communicate technical requirements with Product and Data teams • Practical experience with Liquid syntax, AMPscript, or basic JavaScript • Functional knowledge of HTML/CSS and responsive email templates • Experience conducting A/B tests and interpreting results • Ability to manage multiple tasks and deadlines in a fast-paced environment • Knowledge of multi-channel marketing trends and best practices • Strong attention to detail