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Creative Strategist

🕒 June 25

🇺🇸 United States – Remote

💵 $100k - $200k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 56%

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Logo of Paired

Paired

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Lead and manage the Creative Strategy department • Eventually host weekly creative/performance meetings • Review learnings with the team, including what is working, what is not working, and what needs improvement • Work closely with the CEO, media buying agencies, creative agencies, editors, creators, and strategists • Develop creative systems, workflows, SOPs, and testing structures for the client • Train and mentor creative strategists • Create and review hooks, concepts, scripts, UGC ideas, AI concepts, static concepts, and performance angles • Analyze competitors and successful brands to identify opportunities and winning trends to adapt for the product • Bring initiative, leadership, structure, and creativity into the company

🎯 Requirements

• Highly experienced; not an entry-level role • Strong experience working with larger DTC/e-commerce brands • Deep understanding of customer psychology • Deep understanding of product positioning • Deep understanding of direct response marketing • Deep understanding of creative strategy • Deep understanding of consumer behavior • Experience with trend analysis • Experience with data interpretation • Experience scaling ads through creative • Strong experience with Meta/Facebook Ad Manager • Strong experience with Northbeam • Strong experience with Triple Whale • Strong experience with DTC attribution/data analysis • Strong experience with UGC strategy • Strong experience with AI creative concepts • Strong experience with static ads • Strong experience with script writing • Strong experience with creative testing systems • Ability to analyze ad/account data and translate it into actionable insights weekly • Experience with successful DTC/e-commerce brands • Strong understanding of direct response advertising • Understanding of how to scale brands creatively • Strong communication and leadership skills • Ability to teach and explain ideas clearly to team members • Ambitious and growth-oriented • Strong initiative and creativity • Understanding of brand identity and customer psychology • Ability to combine data with creativity • Understanding of older women/homeowners as the primary demographic • Understanding of the customer, product, emotional drivers, and brand vision

🏖️ Benefits

• Strong compensation structure • Significant opportunity for growth • Freedom and flexibility • A transparent and open work culture • A tight-knit team environment • The ability to help shape systems and processes as the company grows • Remote work • Flexible hours • Full-time role, contractor basis (1099)

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