Senior Director of Distribution

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🕒 March 28

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Palette Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🤝 B2B

Media • B2B

Palette Media is a creator-led talent management and marketing company that helps digital creators, influencers, and brands grow their audiences and execute bespoke campaigns. The firm combines in-house marketing strategists and talent managers to craft tailored strategies, facilitate partnerships between creators and brands, and scale creators’ influence and brand relationships.

📋 Description

• Develop Distribution Strategies: Craft social media amplification strategies on behalf of our clients that meet their goals and maximize their budget, optimizing for cost-efficiency, performance, and measurable outcomes. • Creator Marketing Activations: Own end-to-end development, execution, and optimization of creator-driven campaigns—proactively driving timelines, identifying next steps, and ensuring campaigns deliver against performance goals without requiring direction. • Content & Distribution Strategy: Oversee UGC content pipelines, paid media amplification, clipping and amplification accounts, and other innovative distribution methods to ensure visibility and impact. Own and optimize campaign performance from a distribution perspective across all channels and tactics. Identify, test, and scale emerging distribution tactics (e.g., clipping networks, meme ecosystems, new platform behaviors). • Team Leadership: Lead and mentor a high-performing team responsible for sourcing creators, managing activations, and sustaining industry relationships. Set the pace, drive accountability, and proactively remove blockers—modeling ownership and follow-through in all workstreams. Develop and refine new processes as needed. • Industry Relationships: Build and maintain strong partnerships with creators, independent talent, management companies, agencies, and other partners to stay at the forefront of creator culture. • Cross-Functional Collaboration: Work cross-functionally with business development, client services, strategy, and data to align on goals and integrate tactics into broader campaigns. • New Business Development: In partnership with senior leadership, proactively identify and shape new service offerings and GTM strategies. Support sales and business development cycles by participating in RFP responses and pitches.

🎯 Requirements

• 10+ years of experience in creator marketing, social media strategy, or influencer partnerships. • Proven track record of building and scaling social media and creator/influencer programs across multiple social platforms. • Strong leadership experience, with success managing and growing cross-functional teams. • Proven ability to partner effectively with senior leadership, influencing strategy and driving executive-level alignment. • Established relationships within the creator economy (individual creators, management agencies). • Deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices. • Highly analytical, with experience using data to evaluate performance, allocate budget, and inform rapid optimization decisions. • Demonstrated experience managing large-scale budgets with a focus on efficiency and performance optimization. • Strong track record of owning projects end-to-end, including proactively defining next steps, managing stakeholders, and consistently closing the loop on deliverables. • Known for proactive communication and follow-through, with a habit of anticipating needs, flagging risks early, and ensuring nothing falls through the cracks. • Excellent communication, negotiation, and relationship management skills. • Innovative thinker and visionary at the forefront of the industry. • Thrives in a fast-paced, constantly evolving environment, with a proactive, test-and-learn mindset. • Ability to balance strategic thinking with hands-on execution.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off