Senior Customer Marketing Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $124k - $155k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Panopto

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

☁️ SaaS

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2021-04

SaaS • Education • Enterprise

Panopto is an AI-powered platform designed to simplify the use of video for capturing, managing, and sharing information across organizations. It provides tools for creating, curating, and searching a library of video-based knowledge assets, making learning and training more accessible and impactful. With features like lecture capture, virtual training, and video management, Panopto serves industries such as higher education, corporate training, and more. The platform integrates AI-powered tools to enhance accessibility, engagement analytics, and knowledge discovery, supporting institutions to adapt to flexible and scalable learning and working environments.

📋 Description

• Establish and grow Panopto’s customer marketing function • Evaluate current activities, define priorities, create scalable processes, and set program goals and measurement practices • Own the customer storytelling program and cultivate customer advocates • Source and draft case studies, testimonials, customer quotes, video stories, and quantified outcome narratives • Partner with Product Marketing, Sales, and Customer Success to identify evidence gaps and prioritize customer stories • Build and maintain a scalable customer reference program with permissions, approvals, and reference-use guidelines • Develop targeted customer engagement, adoption, and expansion campaigns • Own the customer marketing communications calendar, including newsletters, advocacy invitations, customer-only events, and campaign communications • Manage third-party review and customer advocacy initiatives such as G2 • Use customer feedback, NPS/CSAT trends, engagement data, and Customer Success input to inform priorities and track progress • Partner with Marketing Operations and RevOps to improve customer marketing processes, data, and systems • Establish benchmarks, a prioritized roadmap, repeatable programs, reporting processes, and a sustainable customer marketing operating model

🎯 Requirements

• 5+ years of B2B SaaS marketing experience • 3+ years in customer marketing, advocacy, or lifecycle marketing • Demonstrated ownership of customer-facing programs • Exceptional writing and interviewing skills • Examples of customer stories translating technical or business outcomes into persuasive, evidence-based narratives • Experience establishing or scaling customer marketing programs • Experience defining strategy and operating processes • Experience aligning stakeholders and delivering results with limited existing infrastructure • Ability to collaborate with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations • Strong project management skills • Experience defining meaningful KPIs, evaluating campaign performance, and communicating business contributions • Experience supporting customer adoption, cross-sell, or upsell campaigns in mid-market or enterprise SaaS • Familiarity with HubSpot, Salesforce, customer segmentation, or marketing automation systems • Experience producing or directing customer testimonial assets • Experience working with higher education, enterprise learning, training, or video technology audiences

🏖️ Benefits

• Bonus eligibility • Health insurance • Flexible spending accounts • Retirement savings plans • Life and disability insurance programs • Paid and unpaid time away from work • Remote work eligibility • Flexible or remote-friendly work arrangements • Reasonable accommodations for applicants with disabilities • Human review option for applicants who request non-automated application review