Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $120k - $165k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 1%

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ParentSquare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

ParentSquare is a unified, AI-enhanced communication platform purpose-built for K–12 schools and districts. It centralizes mass notifications, classroom and one-to-one messaging, forms and permission slips, attendance tools, school websites, secure document delivery, payments, and analytics to streamline engagement between educators, families, and staff. The platform emphasizes two-way translation, SIS integrations, data privacy, and easy onboarding, and is delivered as a software service used by districts and schools to improve family engagement and operational workflows.

📋 Description

• Own the market strategy for Attendance Plus • Own positioning and messaging for the Attendance Plus product line • Translate chronic absenteeism research and district pain points into a value proposition • Become an internal expert on attendance and chronic absenteeism markets, funding formulas, budget cycles, buying dynamics, trends, and competition • Partner with the Attendance product and leadership team on pricing, packaging, and segmentation • Identify high-potential segments, use cases, and growth opportunities • Develop strategies to reach target segments • Drive go-to-market plans for roadmap capabilities • Determine launch investment based on each release’s strategic importance • Define launch goals and success metrics • Evaluate performance using adoption, customer feedback, field insights, and market response • Turn win/loss analysis and customer research into product, positioning, and go-to-market insights • Partner with Sales Enablement to support Sales and Customer Success teams • Develop competitive battlecards, buyer-specific messaging, ROI and outcomes framing, and objection handling • Enable Sales and Customer Success teams to communicate new capabilities and competitive differentiation • Drive alignment across Product, Sales, Customer Success, Marketing, and leadership • Surface strategic risks and opportunities and provide clear recommendations • Travel to industry events and conferences to engage customers, prospects, and the education community

🎯 Requirements

• At least 8 years of product marketing experience • Meaningful ownership of strategy, positioning, and go-to-market for a specific product or line of business • Proven track record of rapidly scaling a new product line through a complex expansion motion reaching new buyers within existing customer accounts • Ability to earn executive sponsorship while building adoption among frontline stakeholders • Track record of using customer, market, and competitive insight to influence product or business decisions • Strong storytelling and written communication skills • Ability to turn complex customer problems and product capabilities into simple, differentiated narratives • Experience with win/loss analysis and customer research • Ability to translate qualitative insight into clear recommendations • Genuine interest in the chronic absenteeism problem space and willingness to become the internal expert on it • Willingness to travel to industry events and conferences, approximately 20% • Applicants must be based in the United States

🏖️ Benefits

• Employer-paid health insurance (including dependent coverage) • An employer-matched 401K retirement savings program from day 1 • Paid Parental Leave • Stock options • Health + wellness reimbursements • PTO that increases each year • 15 paid holidays, including your birthday • Fully remote work • Tools and equipment for a home office