Director, Social Commerce Strategy

Job not on LinkedIn

🔥 16 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

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PartnerCentric, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2004

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

PartnerCentric, Inc. is a technology-driven affiliate marketing agency that specializes in maximizing affiliate program performance and driving sustainable growth for its clients. By leveraging expert insights and proprietary technology solutions such as FUSE Incrementality™, PartnerCentric helps brands optimize their partnerships and measure incremental revenue. With a focus on long-term strategies rather than short-term tactics, the company supports major brands in achieving significant returns on their marketing investments through data-driven affiliate management and collaboration with influencers.

📋 Description

• Lead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels • Serve as PartnerCentric's subject-matter expert on social commerce, with deep ownership of TikTok Shop strategy, execution, and performance • Assess client commerce opportunities and develop actionable strategies to launch, optimize, and scale social shopping programs • Develop channel-specific 30-, 60-, and 90-day growth plans to drive GMV, conversion, customer acquisition, and profitable revenue growth • Work hands-on alongside internal teams to execute strategies, troubleshoot challenges, optimize performance, and deliver measurable results • Own TikTok Shop setup, product assortment, merchandising, pricing, promotions, catalogues, product detail pages, inventory coordination, and fulfillment considerations • Develop launch plans, promotional calendars, forecasts, testing strategies, and performance recommendations • Develop and execute live shopping, shoppable content, creator, affiliate, and livestream initiatives • Collaborate with Creator & Influencer and Paid Social teams to connect traffic generation, advertising, content amplification, and in-platform conversion • Serve as a strategic advisor to clients, leading strategy discussions, performance reviews, and optimization recommendations • Translate performance data into actionable insights demonstrating revenue impact, profitability, and incremental growth • Develop performance measurement frameworks covering attribution, customer acquisition, conversion, and cross-channel impact • Build relationships with TikTok, Meta, YouTube, and emerging commerce platforms • Stay ahead of platform updates, algorithms, shopping features, policies, and consumer behaviors • Leverage mobile linking, deep linking, attribution technologies, AI, and automation to improve customer journeys, measurement, reporting, and operational efficiency • Develop scalable workflows, best practices, and internal training

🎯 Requirements

• 7+ years of experience in e-commerce, social commerce, digital marketing, or performance marketing, including significant hands-on TikTok Shop experience • 3+ years of experience developing and executing social commerce or in-platform shopping strategies • Proven experience launching TikTok Shops from the ground up and optimizing existing Shops to drive measurable improvements in GMV, conversion, and profitability • Deep understanding of TikTok Shop Seller Center, storefront operations, product catalogs, promotions, creator affiliates, and Shop advertising • Hands-on experience managing TikTok Shop operations, including assortment strategy, product detail pages, pricing, promotions, inventory, and fulfillment coordination • Demonstrated ability to develop and execute 30-, 60-, and 90-day growth plans, with measurable before-and-after performance results • Strong understanding of creator and affiliate commerce economics, including creator productivity, commission structures, contribution margin, and ROI • Experience with live shopping, shoppable content, and creator-driven commerce strategies • Knowledge of social commerce advertising solutions, including GMV Max and TikTok Shop advertising • Strong analytical skills with experience evaluating GMV, AOV, conversion rates, ROAS, customer acquisition, and profitability • Experience measuring social commerce performance beyond direct sales, including attribution, incrementality, and broader e-commerce or retail impact • Proven ability to work hands-on alongside cross-functional teams to implement strategies, solve operational challenges, and drive results • Strong client-facing communication, presentation, and relationship-building skills • Entrepreneurial mindset with the ability to balance strategic leadership and hands-on execution • Ability to manage multiple client priorities in a fast-paced, remote agency environment • Passion for innovation and leveraging AI and automation to improve performance and efficiency • Bachelor's degree in Marketing, Business, Communications, or equivalent professional experience

🏖️ Benefits

• Competitive salary with the potential for quarterly performance-based incentive awards • Comprehensive medical, dental, and vision insurance • 401(k) with company match • Flexible remote work with a collaborative, supportive team culture • Ongoing professional development and leadership opportunities • Generous Flex Day policy and company-wide holidays • Access to cutting-edge AI tools and technology