Senior Director, Demand Generation

Job not on LinkedIn

🕒 Yesterday

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $180k - $250k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Paylocity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $10M Venture Round - Paylocity on 2008-05

HR Tech • SaaS • B2B

Paylocity is a provider of cloud-based payroll and human capital management software for businesses of all sizes. Its platform includes payroll, HR, time & labor, benefits administration, talent management (recruiting, onboarding, performance, learning), employee experience tools and AI-driven features, and it serves small businesses through enterprises as well as partners such as accountants, brokers, and tech partners.

📋 Description

• Set strategy and drive measurable results across demand generation and revenue marketing • Own the end-to-end pipeline and revenue engine—from first signal to closed deal • Shape how Paylocity competes and wins in an AI-defined marketplace • Define and manage a multi-million-dollar demand generation budget across various channels • Establish metrics, attribution frameworks, and reporting cadences for revenue outcomes • Lead rigorous performance analysis across the full funnel • Drive AI Search Optimization strategy and build brand visibility in AI-native environments • Set the digital marketing strategy and execution plan across the prospect journey • Achieve monthly lead generation and funnel conversion targets • Build full-funnel nurture and acquisition journeys informed by real-time behavioral data • Lead strategy for data-driven digital campaigns that resonate with HR and business decision-makers • Drive funnel optimization across all stages to maximize conversion velocity and quality • Influence website conversion strategy for AI-era buyers • Recommend improvements to marketing automation and analytics infrastructure • Provide executive-level reporting on budget utilization and revenue attribution • Lead, develop, and inspire a high-performing team of senior marketing leaders

🎯 Requirements

• 15+ years of progressive, senior leadership experience in demand generation within B2B SaaS • Proven track record owning and managing large, multi-million-dollar demand generation budgets • Prior experience leading demand generation through rapid growth and significant market disruption • Demonstrated success as a leader of leaders, building and developing high-performing senior marketing teams • Ownership of AI Search Optimization, including direct command of Generative Engine Optimization (GEO) • Comprehensive digital marketing expertise spanning paid media, SEO, and AI-powered personalization • Experience evaluating, adopting, and scaling emerging AI platforms • Strong business judgment and financial acumen • People-focused leader with extensive experience managing and developing senior marketing talent • Exceptional execution skills and a growth-oriented, test-and-learn mindset • Strong executive presence with exceptional written and verbal communication skills • Prior experience in change management, unifying functional areas, and leading organizations through transformation

🏖️ Benefits

• medical, dental, vision, life, disability, and a 401(k) match • perks that support you, your family, and your finances • career development opportunities