Senior Demand Generation Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $135k - $165k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Logo of PayNearMe

PayNearMe

201 - 500 employees

Founded 2009

💳 Fintech

☁️ SaaS

🤝 B2B

🔥 Funding within the last year

💰 $50M Series E - PayNearMe on 2025-09

Fintech • SaaS • B2B

PayNearMe is a payments technology company that provides a modern, end-to-end platform for businesses to accept, disburse and manage payments. The platform emphasizes Payment Experience Management, offering features such as modern payment processing, automation and self-service, exception management, and a cash-at-retail network. PayNearMe targets business customers across industries (auto & consumer lending, tolling, iGaming, buy-here-pay-here dealers, credit unions, mortgage servicing, law firms, etc. ) and advertises metrics including 16+ years in operation, $50B+ processed annually, 16,000+ businesses on its platform, and 62,000+ cash-at-retail locations. Money transmission services are provided by its subsidiaries PayNearMe MT, Inc. and PayNearMe Financial, Inc.

📋 Description

• Adapt and deliver the demand generation strategy for the Financial Institutions and Lending market, translating revenue priorities into campaign themes, channel plans, and measurable goals • Plan and execute integrated campaigns across advertising, industry events, direct mail, digital experiences, webinars and other targeted channels • Own campaigns end to end, including campaign brief, audience and account selection, offer, channel mix, asset requirements, launch plan, sales follow-up, measurement, optimization, and post-campaign recommendations • Establish an operating rhythm with Sales around target accounts, campaign participation, meeting goals, follow-up responsibilities, account feedback, and opportunity outcomes • Work with Product Marketing and Content Marketing to turn market insights, buyer needs, and product messaging into campaign concepts, content, offers, and sales-ready programs • Report on campaign effectiveness using data analysis and storytelling, and implement recommendations for improvement • Manage campaign budgets, evaluate channel and vendor performance, and recommend investment allocation for revenue impact • Maintain a visible campaign calendar and project plan across marketing, sales and other departments • Direct outside partners supporting paid media, publisher programs, design, and asset production

🎯 Requirements

• 8-10 years of B2B demand generation, account-based marketing, field marketing, or integrated campaign experience, preferably supporting enterprise SaaS, fintech, payments, or another complex technology solution • Strong background in campaign development and program execution • Proven ability to lead cross-functional teams and manage a layered demand function • Experience turning industry events into measurable demand programs • Experience managing agencies, contractors, publishers, or other external partners and holding them accountable for quality, timelines, and performance • Strong ownership mindset • Strong strategic thinking and creative approach to problem solving • Excellent leadership, communication, and project management skills • Occasional travel to select industry events and company or team meetings • Bachelor’s or Master’s degree in Marketing, Business, or related field

🏖️ Benefits

• Competitive salary and benefits with growth-company options grant • Fast- paced and professional work culture • Stock options with standard startup vesting - 1 year cliff; 4 years total • $50 monthly communication expense stipend to go towards your phone/internet bill • $250 stipend to enhance your WFH setup • Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200) • Premium medical benefits including vision and dental (100% coverage for employees) • Company-sponsored life and disability insurance • Paid parental bonding leave • Paid sick leave, jury duty, bereavement • 401k plan • Flexible Time Off (our team members typically take off ~3-4 weeks per year) • Volunteer Time Off • 13 scheduled holidays

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