Social Media Content Manager

🔥 46 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Peachtree Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏗️ Construction

🏨 Hospitality

📦 Logistics

Construction • Hospitality • Logistics

Peachtree Group is an investment firm focused on commercial real estate and related credit, lending, and development activities. The firm deploys capital across acquisitions, asset-backed lending, and property development while providing end-to-end investment services including asset management, capital markets, construction project management, and hospitality management. Peachtree emphasizes hands-on operational oversight and strategic capital solutions for institutional and private investors, with a track record of billions under management and hundreds of transactions.

📋 Description

• Develop and execute a portfolio-wide social media and content strategy • Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms • Manage PGHM above-property social content, including company news, hotel openings, awards, team culture and recruitment content • Write, design and produce posts, captions, short-form video, reels and stories • Partner with Revenue Management to promote packages, offers and need dates using trackable links • Manage vanity websites for portfolio hotels and coordinate updates with web vendors and the Digital team • Provide creative and audience input for paid social campaigns • Identify, vet and manage travel creator and lifestyle influencer relationships • Collaborate with tourism boards, convention and visitors’ bureaus and community partners • Serve as the primary social media contact for General Managers and Sales leaders • Train property teams to capture and submit on-site content • Monitor and respond to comments, messages and mentions, escalating issues according to crisis communication protocols • Ensure content meets hotel brand standards, platform policies and sponsored-content disclosure rules • Track reach, engagement, follower growth, website traffic and direct bookings; report results and recommendations to leadership • Conduct weekly, monthly and quarterly content, reporting, website, partnership and property-shoot activities • Travel for property content shoots, partner and influencer activations and team meetings

🎯 Requirements

• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent experience • Minimum 4+ years of social media and content marketing experience • Experience managing social accounts for multiple brands or locations simultaneously • Portfolio showing original photography, video and written content • General understanding of hotel operations and how operations interact with marketing, sales and revenue • Hands-on photography and video skills, including mobile shooting and editing • Expertise with social scheduling and listening platforms such as Sprout Social, Hootsuite or Meta Business Suite • Working knowledge of Adobe Creative Suite, Canva and CapCut or similar editing tools • Understanding of Google Analytics 4, platform insights and booking-engine attribution • Working knowledge of website content management systems such as WordPress and basic SEO best practices • Experience running influencer and creator programs, including hosted stays • Excellent verbal and written communication, effective listening and presentation skills • Ability to work a flexible and adaptable schedule including evening and/or weekend events and shoots • Ability to travel 25% • Hilton, Marriott, Hyatt and IHG brand experience preferred • Meta Blueprint, Google Analytics or Sprout Social/Hootsuite certification preferred

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Disability insurance • Life insurance • Generous 401(k) retirement match • Paid Holidays • Paid Time Off • Employee Assistance Program and Fund

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