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Performance Creative Strategist

Job not on LinkedIn

🔥 22 hours ago

🌐 United States, Canada – Remote

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💵 $85k - $110k / year

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🎨 Creative Strategist

🚫👨‍🎓 No degree required

👻 Ghost score 8%

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Logo of Pearmill

Pearmill

11 - 50 employees

Founded 2018

🤝 B2B

🛍️ eCommerce

📣 Marketing

B2B • eCommerce • Marketing

Pearmill is a performance marketing agency that focuses on delivering data-driven insights and creative solutions to help clients achieve exponential growth. With a team of experts in paid social and search marketing, Pearmill specializes in optimizing advertising strategies through robust analytics and innovative creative processes. They have a proven track record of managing significant ad spend across multiple platforms, consistently helping clients maximize their return on ad spend (ROAS) and improve overall marketing performance.

📋 Description

• Own creative thinking across multiple client accounts • Concept ads, write briefs, script, and build creative frameworks • Develop hooks, ideas, and test concepts grounded in performance data • Use AI for audience research, competitive analysis, concepting, generation, iteration, and creative analysis • Analyze asset-level creative performance and tag winning elements • Monitor hook rate, hold rate, CTR, CPA, and ROAS • Maintain creative velocity and ship new concepts each sprint • Define testing hypotheses and success criteria; decide whether to iterate, scale, or kill concepts • Connect Growth/media buying with design, motion, video, and execution teams • Partner with Paid Social and Paid Search Managers • Collaborate with designers, motion artists, video editors, and Production on UGC and creator briefs • Present creative rationale, upcoming rounds, testing strategies, results, and recommendations to clients • Participate in recurring client calls and field client feedback • Manage creative timelines and expectations • Research Meta Ad Library, TikTok Creative Center, competitor channels, trends, platform changes, and emerging formats • Maintain a swipe file of creative references • Mentor Associate Creative Strategists • Contribute to new account audits and pitches

🎯 Requirements

• 2+ years working as a Performance Creative Strategist at an agency • Recent experience on B2B, SaaS, and/or tech client rosters • Genuine AI proficiency and daily use of AI tools for ideation, research, iteration, and production acceleration • Strong concepting and brief writing ability • Fluency in hook rate, hold rate, CTR, CPA, and ROAS • Comfort with Motion, Foreplay, Meta Ad Library, and TikTok Creative Center • Understanding of paid social channels and media buying decisions, including audience targeting, placements, and bid strategies • Ability to translate performance data into creative direction and creative instincts into testable hypotheses • Ability to generate high volumes of concepts quickly without sacrificing strategic thinking • Clear written and verbal communication; ability to present creative rationale to clients and field live feedback • Mentorship ability • Portfolio, case studies, or examples of creative strategized

🏖️ Benefits

• Twice-annual performance bonus • Annual salary reviews, with more frequent reviews for consistently outstanding work • Fully remote work • Ability to hire/work from many countries around the world

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