Advanced Specialist, Program Manager – SDR Program

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🔥 6 minutes ago

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Logo of Pearson VUE

Pearson VUE

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Own end-to-end SDR program design, including lead management, qualification standards, and conversion workflows • Define and evolve the SDR program’s role in pipeline creation vs. servicing activities to maximize impact • Translate leadership priorities into scalable SDR processes and operating models • Partner with Sales Leadership to align SDR scope with business goals (pipeline quality, new business, speed-to-lead) • Design and maintain lead routing, qualification, and conversion rules across systems (e.g., Salesforce / 1CRM) • Identify inefficiencies in SDR workflows (manual steps, duplication, data gaps) and implement improvements • Drive automation opportunities to improve speed, consistency, and scalability of lead handling • Standardize SDR playbooks, documentation, and best practices across the program • Own SDR reporting frameworks, dashboards, and KPIs (lead volume, conversion rates, pipeline influence) • Monitor program performance weekly and surface actionable insights to leadership • Ensure accurate attribution of SDR impact across pipeline and revenue • Conduct audits and build mechanisms to improve data hygiene and reporting accuracy • Serve as the central point of coordination across Sales, Marketing, Operations, and external partners • Align on lead sources, campaign inputs, and handoff expectations • Define roles and responsibilities between SDRs and Sales (e.g., qualification vs. pipeline ownership) • Partner with RevOps/Tech to support system enhancements and data structure improvements • Lead initiatives to shift SDRs toward higher-value, proactive pipeline generation • Evaluate program performance and recommend structural or strategic changes • Pilot new approaches (automation, segmentation, outreach models) to improve conversion outcomes • Incorporate feedback from Sales and stakeholders to refine program effectiveness

🎯 Requirements

• 4+ years in sales operations, program management, or sales development environments • Strong understanding of lead lifecycle management, CRM systems (Salesforce/1CRM), and pipeline mechanics • Proven experience building or optimizing programs/processes at scale • Strong analytical skills with the ability to translate data into actionable business recommendations • Excellent cross-functional collaboration and communication skills

🏖️ Benefits

• Pearson’s annual incentive program

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