Director, ABM & Demand Strategist

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Pebl

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Pebl is a global Employer of Record (EOR) and HR platform that helps companies hire, pay, and manage employees in 185+ countries. Its AI-powered SaaS provides global payroll, benefits administration, immigration support, talent sourcing, and real-time compliance guidance and integrations, enabling businesses to expand internationally without creating local entities. Pebl serves HR, finance, and legal teams at enterprises and high-growth companies seeking compliant, fast global hiring.

📋 Description

• Design and operate a full 3-tier ABM model: 1-to-1 bespoke programs, 1-to-few vertical segment plays, and 1-to-many programmatic engagement at scale • Build and maintain Tier 1 and Tier 2 target account lists with Sales, refreshed quarterly using intent signals, firmographic fit, and CRM engagement data • Develop multi-threaded buying committee strategies across HR, Legal, Finance, and Ops personas • Manage personalized landing pages, direct mail programs, executive engagement plays, and tailored content sequencing • Own paid channel strategy and performance management with the agency partner • Drive budget allocation across search intent, Bombora, G2, LinkedIn, and contextual media • Build and maintain a creative testing cadence; enforce auto-pause thresholds and reallocate spend to high-signal channels • Develop full-funnel content briefs aligned to vertical narratives and buying committee stages • Participate in weekly Sales/RevOps pipeline reviews to source and influence pipeline • Establish account engagement scoring (AES) with Marketing Ops • Build and own campaign-level attribution reporting tied to DreamData for executive review • Contribute to replacing MQL metrics with account-based KPIs • Lead Pebl's vertical pilots and playbook replication process • Monitor competitive positioning and surface insights for messaging and channel strategy • Partner with Product Marketing on positioning and differentiation

🎯 Requirements

• 7+ years in B2B demand generation or ABM, with at least 3 years in a senior or lead role owning a full ABM motion • Proven experience building and running a 3-tier ABM program with measurable pipeline outcomes • Deep familiarity with intent data platforms (Bombora, 6sense, G2, Demandbase) and how to operationalize signals into targeting decisions • Experience managing or co-managing paid media budgets in excess of $1M annually, with hands-on involvement in channel strategy and performance management • Track record of partnering with Sales to define ICP, build account lists, and drive aligned outbound and inbound motion • Proficiency in MAP platforms (Marketo, HubSpot, Inflection, or equivalent) and CRM (Salesforce strongly preferred) • Comfort operating in ambiguous, fast-moving environments with high autonomy and low hand-holding • Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets strongly preferred • Familiarity with DreamData or similar multi-touch attribution tools strongly preferred • Hands-on experience with account-based personalization tools or dynamic content engines strongly preferred • Background in a sales-led to product-led transition environment strongly preferred • Ability to present pipeline performance to a VP or executive with clarity and confidence

🏖️ Benefits

• Flexible Time Off – Take the time you need to recharge. • Parental Leave – Support for growing families. • Health and Dental Insurance – Where applicable, to cover you and your loved ones. • Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success. • Equity