Senior Director, Lifecycle Marketing – Retention

🕒 March 19

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Pendulum Therapeutics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🧬 Biotechnology

⚕️ Healthcare Insurance

💰 Venture Round on 2023-02

Biotechnology • Healthcare Insurance

Pendulum Therapeutics is a company focused on developing clinically validated microbiome interventions. They offer proprietary probiotic strains, including live Akkermansia, aimed at improving metabolic health and managing conditions such as type 2 diabetes. Their approach is grounded in rigorous scientific research and clinical trials, often in partnership with established institutions like the Mayo Clinic. Pendulum's products are designed to support gut health, reduce blood sugar levels, and enhance energy metabolism, providing unique solutions to managing specific health concerns.

📋 Description

• Own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows) • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams • Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers • Establish frameworks to scale automated, segmented and personalized customer journeys • Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement) • Drive automation, dynamic segmentation, content personalization and lifecycle experimentation • Define KPIs and uncover what drives retention and customer value • Translate data into actionable insights and strategies that deliver strong business outcomes • Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs • Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools) • Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals.

🎯 Requirements

• 8–12+ years in lifecycle/CRM, subscription marketing • 4+ years in senior leadership roles (Director/Senior Director) • Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners • Proven ability to translate data into insights that drive measurable impact • Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale • Strong knowledge of deliverability, ESPs, CDPs and orchestration tools • Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams • Strong people skills, including hiring, coaching, and working across cross functional teams.

🏖️ Benefits

• Health insurance • Professional development opportunities