Product Manager – Publisher Monetization

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PeopleFinders

WebsiteLinkedInAll Job Openings

51 - 200 employees

🌐 Web 3

Web 3

PeopleFinders is a company dedicated to helping individuals find people and learn more about them through a comprehensive online search service. With access to over 120 billion public records from more than 6,000 sources, PeopleFinders allows users to conduct quick and in-depth people searches, background checks, and reverse phone lookups. The service is designed to provide detailed contact information, criminal histories, property records, and other public records for individuals in the U. S. PeopleFinders emphasizes safe and responsible use of its services to aid in reconnecting with lost acquaintances, verifying contact information, or simply exploring one's digital footprint. The company has been operating for three decades, making it one of the most experienced people finder services on the market.

📋 Description

• Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance. • Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats. • Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network. • Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement. • Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities. • Collaborate with Engineering to implement advertising technologies and support new monetization capabilities. • Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms. • Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield. • Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives. • Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies. • Present performance metrics, experiment results, and strategic recommendations to executive leadership. • Drive continuous improvement through rapid experimentation and measurable business outcomes.

🎯 Requirements

• 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms. • Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies. • Highly analytical with the ability to translate data into actionable product decisions. • Experience leading experimentation and optimization programs that deliver measurable revenue improvements. • Deep understanding of advertising performance metrics including RPM, eCPM, viewability, fill rate, latency, and user engagement. • Excellent communication skills with the ability to collaborate across Product, Engineering, Revenue Operations, Analytics, and Executive Leadership. • Strong project management and prioritization skills with a bias toward execution. • Experience working with programmatic advertising ecosystems, including Google Ad Manager, header bidding, SSPs, exchanges, or monetization partners. • Experience with analytics and experimentation platforms such as GA4, Domo, VWO, Optimizely, Looker, or similar tools. • Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations. • Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline.