Senior BI, Marketing Analyst

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PeopleFinders

WebsiteLinkedInAll Job Openings

51 - 200 employees

🌐 Web 3

Web 3

PeopleFinders is a company dedicated to helping individuals find people and learn more about them through a comprehensive online search service. With access to over 120 billion public records from more than 6,000 sources, PeopleFinders allows users to conduct quick and in-depth people searches, background checks, and reverse phone lookups. The service is designed to provide detailed contact information, criminal histories, property records, and other public records for individuals in the U. S. PeopleFinders emphasizes safe and responsible use of its services to aid in reconnecting with lost acquaintances, verifying contact information, or simply exploring one's digital footprint. The company has been operating for three decades, making it one of the most experienced people finder services on the market.

📋 Description

• Analyze customer acquisition performance across paid search, display, affiliate, and organic channels — spend efficiency, conversion rates, cost per acquisition, and cost per subscriber — and recommend optimizations to the performance marketing team. • Build and maintain reporting on subscription funnel economics: trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value by channel and campaign. • Analyze A/B and pricing test results to guide decisions on page content, UX, offers, and pricing. • Investigate anomalies in traffic, conversion, and revenue data; distinguish real business changes from tracking or attribution artifacts before findings reach stakeholders. • Retrieve and aggregate data from multiple sources (web analytics, ad platforms, billing/subscription systems, internal databases) into clear, actionable reporting for stakeholders at all levels. • Design, build, and maintain automated dashboards and reporting solutions in our BI platform (Domo), migrating existing manual and legacy reporting into governed, automated pipelines. • Automate and optimize existing manual data workflows, reducing time-to-insight and error risk. • Partner with leadership to define key metrics, KPIs, and dashboards that measure business performance; maintain clear metric definitions and a single source of truth. • Plan the reporting and analytics roadmap at a high level with business owners, then prioritize and execute the work individually and with BI contractors. • Work with cross-functional teams (marketing, product, engineering, finance) and external agency partners on day-to-day execution of analytics projects and initiatives. • Over time, coordinate work with BI contractors supporting platform development, reviewing output for quality and consistency.

🎯 Requirements

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role. • Strong SQL skills, with experience querying and aggregating large datasets from multiple sources; experience with cloud data warehouses (Snowflake preferred). • Hands-on experience building dashboards and automated reporting in a modern BI platform; Domo experience strongly preferred (Power BI, Tableau, or Looker also relevant). • Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks. • Demonstrated ability to ramp quickly on a new business, industry, and unfamiliar datasets — investigating, mastering, and documenting them with minimal guidance. • Ability to operate at both altitudes: shape analytics priorities with leadership, then personally deliver the work end to end. • Strong communication skills — able to present complex quantitative findings in a simple, intuitive format to executive audiences. • Self-starter with high standards for quality, performance, and accuracy.

🏖️ Benefits

• Competitive salary • Remote work options