VP Marketing

Job not on LinkedIn

🔥 4 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PerkinElmer

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1938

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

PerkinElmer is a global leader in providing analytical and testing solutions for a wide range of industries, including pharmaceuticals, food safety, environmental analysis, and industrial testing. The company offers advanced equipment and consumables, including mass spectrometers, chromatography instruments, and spectroscopy systems. With over 85 years of experience, PerkinElmer is committed to innovation and dedicated to partnering with laboratories worldwide to enhance scientific discovery and ensure product quality and safety. Their services support industries like healthcare, food and beverage, environmental testing, and industrial applications, helping clients meet compliance and quality standards.

📋 Description

• Lead and inspire the global ATS marketing organization • Serve as a senior voice in ATS commercial leadership, collaborating with Product Management, Sales, Service, and R&D • Build and develop a high-performance team culture • Own ATS brand messaging, customer storytelling, and thought leadership strategy • Own content strategy, value proposition development, competitive analysis, and commercial/sales training • Design and oversee integrated, multi-channel marketing campaigns • Build a data-driven lead generation and qualification engine from MQLs to SQLs • Optimize routing logic, funnel analytics, targeting, outreach, and campaign ROI • Own paid media, paid search, SEO, web content, social content, and campaign strategy • Own ATS product content, pricing, and product knowledge across the website and e-commerce platform • Decide shows, events, regional digital marketing activities, and lead targets • Equip sales with targeted content, value calculators, and customer-conversation tools • Establish Voice of Customer and market feedback loops • Define KPIs, dashboards, marketing budget, annual planning, and quarterly forecasting • Monitor spend, optimize resource allocation, and evaluate channel and technology cost-efficiency

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field required • Minimum of 10 years of progressive experience in B2B marketing leadership roles, ideally within scientific instrumentation, diagnostics, or life sciences industries • Ability to travel, as necessary (+30%) • Proven experience leading integrated marketing teams with a strong understanding of digital channels, lead generation, and product marketing • Demonstrated success in driving revenue growth through strategic marketing programs and commercial alignment • Exceptional leadership and team management skills • Excellent communication, interpersonal, and negotiation abilities • Strategic thinking and problem-solving capabilities

🏖️ Benefits

• Equal opportunity employer • Diverse and culturally diverse workforce commitment