Experiential Marketing Lead

🕒 September 4

🇺🇸 United States – Remote

💵 $50k - $80.2k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🍽️ Food & Beverage

💼 Consulting

⚖️ Legal

Food & Beverage • Consulting • Legal

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• Conceptualize and execute innovative experiential marketing projects that capture public attention, provoke thought, and drive media and social engagement • Translate big, bold ideas into real-world activations, considering how people will interact with, feel, and respond to each experience • Lead project execution, including planning, budgeting, timelines, permitting, fabrication, logistics, and on-site production • Identify and manage external vendors, fabricators, venues, and partners • Collaborate with Communications, Media Relations, Campaigns, and Marketing teams to maximize reach, press coverage, and impact • Work with creative and strategy teams to develop culturally relevant, provocative concepts aligned with PETA’s mission • Design projects with content capture in mind to generate social media and video assets • Problem-solve creatively and operationally while navigating ambiguity and overcoming challenges • Stay current on cultural trends, experiential formats, and innovative marketing approaches • Drive projects from ideation through execution, meeting deadlines, budgets, and goals • Perform other duties assigned by the supervisor

🎯 Requirements

• Bachelor’s degree in a related field or equivalent experience • Minimum of five years of experience in experiential marketing, creative production, live events, or related fields • Proven ability to execute creative, non-traditional marketing or experiential projects • Strong project management skills with the ability to handle multiple complex initiatives simultaneously • Experience working with vendors, fabricators, and external partners • Demonstrated ability to think creatively while also executing with precision and attention to detail • Strong understanding of social media and how real-world moments translate into viral content • Comfort working in fast-paced, high-pressure environments with evolving priorities • Excellent communication and collaboration skills • Sound judgment, discretion, and professionalism at all times • Adherence to a healthy vegan lifestyle • Commitment to the objectives of the organization